Beginner's Practical Ways to increase organic traffic in a blog

Organic traffic to your blog is the first thing you must focus on to grow and succeed in your blogging. Your blog traffic determines how successful your blog is in terms of your lead generation and revenue earning.

Yes, you are thinking right, besides organic (traffic that found your blog site using a search engine), there are many other types of blog traffic:

Direct Traffic: – Refers to traffic you receive to your blog that doesn’t come through any other channel.
Referral Traffic: – Traffic finds you through another referring website.
Social Traffic: – Traffic comes from social media sites and other social networks.
Paid Traffic: – Traffic comes to your blog through paid campaigns and advertisements.

But among them, the most important and valuable traffic source is Organic. The points explain to you why you should put organic traffic as your priority.

Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel.
Despite several main shifts in consumer behavior, the rise of mobile search, and the many changes to the SERP layout, Organic Search and traffic is the channel that delivers the most traffic to websites.
Google has invested significantly in enhancing the user experience by providing increasingly accurate and relevant search results.
Regarding revenue results, Organic search is the largest channel capturing over 44%.
53% of all website traffic comes from organic search.
15% from paid search.
5% from Social.
And 27% from all other sources.

Source: bright edge

You may have already understood that blogging is not an instant gratification, it is a long-term game. For your reference and more details, you can go through these blog posts:

Organic traffic is not a short-term strategy, it takes time, effort, and patience.

However, you don’t have to worry. This blog post is written for you to understand the strategies and follow the practical ways to grow organic traffic in your blog.

Table of Contents

Points to be noted before driving organic traffic to your blog

You have already noted that organic traffic is the best, free, and long-lasting way to grow your blog by getting targeted customers in your blog.

But it is not going to happen overnight. In the beginning stage of your blogging, it takes more time, effort, consistency, hard work, and patience.

That’s why you should be fully prepared even though you are in the early stages of blogging. You have to take care of a few points before writing or starting your blog.

Here you are not going to learn how to write a blog, you are going to learn what you need to start writing a blog to drive organic traffic in your blog.

First, you should have a clear blog topic or niche. After finalizing your niche, these are some basic points you should consider before writing a blog article:

Know your target audience

You should know to whom you are writing your blog article. It is not possible to write for everyone and everything. You should know who is going to read your blog article. That’s why before writing you know your audience.

Understanding your target audience or customer avatar is a paramount element in your successful blogging business.

Whether crafting a marketing campaign, designing a product, or delivering a message, knowing your audience allows you to tailor your approach effectively.

By identifying their preferences, needs, and behaviors, you can create content that resonates and engages. It is similar to speaking directly to your audience’s interests, ensuring a more meaningful connection.

Investing time in getting to know your target audience not only enhances the impact of your efforts but also cultivates a sense of relevance and authenticity, fostering stronger relationships and lasting impressions.

Identifying keyword

Next, you should know your keyword (idea or topic that defines your content) for your blog article. It doesn’t matter, whether you know SEO or not. But at least, you should know your keywords when you start to write your blog article.

Choosing the right keywords for your blog is like unlocking the door to online visibility. By strategically identifying keywords relevant to your content, you provide a way for search engines to recognize and rank your blog higher.

Think about the words or phrases your target audience might use when searching for information (also known as search intent) related to your blog. These keywords act as guiding signals, directing organic traffic to your site.

Utilizing tools and understanding search trends can refine your keyword selection, ensuring that your blog not only reflects your expertise but also aligns seamlessly with what your audience is actively searching for. It is a key ingredient for enhancing your blog’s discoverability in the vast landscape of the internet.

Creating valuable content regularly

Another basic point you should follow before writing your blog post to drive organic traffic is creating valuable, quality content and optimizing the keywords in your post regularly.

Consistently producing high-quality content is the heartbeat of your blogging success. The key lies not just in frequency but in your steady commitment to delivering value.

Regularly creating content that informs, entertains, or solves problems for your audience builds trust, readership, and credibility over time. This process involves understanding your audience’s needs and adapting to evolving trends.

Quality content resonates, engages, and encourages repeat visits, fostering a loyal readership. In the digital world, where attention is a precious commodity, the popularity of regularly producing valuable content is crucial in establishing a lasting and impactful online presence.

The best practical strategies to grow your organic traffic in the beginning

You will find a long list when you research how to increase organic traffic online. Different bloggers recommend different strategies according to their knowledge, niche, business, and stages in their blogging journey.

You are learning the ways as a beginner in this blog post so you have to take into consideration the use of different strategies in the beginning stage of your blogging journey.

Another thing, you should understand in this blog post is, you are not going to learn the ways to buy organic traffic or paid traffic sources. You are only learning the best ways to grow traffic in your blog organically.

If you research carefully and segment the strategies you have found while researching, most of the strategies or ways of increasing your organic traffic fall into 3 segments. Again, you are not including the paid segment here.

Other Than SEO and social media Related Strategies

Create New, high-quality content
Publish Long-form Blog Posts
Write about Trending Topics
Publish Content Regularly
Comment on Related Blogs
Revamp Outdated Content
Find and remove non-performing content
Build a community on your blog
Participate in Q & A websites
Become a guest blogger
Use Email marketing
Use Podcasting

As you can see, alone, other than SEO and social media strategies, you have got a long list. Most of the ways are good for you as a beginner to increase organic traffic in your blog.

It is your duty as a blogger to write high-quality long blog posts regularly on your blog website. So, you will certainly follow those strategies. Consistency is the key to success in your blogging.

Because you are in the beginning stage of your blogging, there will be no outdated or non-performing content in your blog website. These strategies you can apply on the way of your blogging journey.

Guest blogging is a big subject itself. If you are smart enough, you can start by reaching the website related to your niche for a guest blog. It is also one of the best ways to grow your organic traffic.

It is said that right after you start a blog, you have to start collecting the emails of your readers through lead magnets so that you can continue to keep relation with your blog visitors. But you are in the beginning stage, you won’t get the contact information of the visitors immediately. It takes time.

A podcasting strategy is also a good one, but in the beginning, you will be busy creating high-value quality content regularly. So, it won’t be practically possible to follow this strategy in the beginning.

Commenting on the related blog posts, and providing valuable answers to the related Q & A websites are the best practical ways to increase organic traffic in your blog.

Finally, another practical way is to reply to the comment in your blog. This way, you can build relationships with your readers and gradually build a community in your blog.

Social Media Related Strategies to increase organic traffic

Promote Content on social media
Share your web pages on social media
Use hashtags and trending topics
Consider influencer marketing
Create video content on YouTube
Repurpose content for different platforms
Write Twitter Treads
Use Prominent Sharing Buttons
Participate in Online Communities and Forums
Optimize your Social Media Profiles

It is already known to everyone that social media serves as a dynamic and influential channel. It can help you grow organic traffic to your blog by increasing visibility, fostering engagement, amplifying content, and providing various ways to promote and share your blog posts.

With well-crafted captions, visuals, and call-to-action, you can encourage visitors to click through to your blog and explore your content further on social media.

You can optimize your social media profile with clear pictures, a bio, and a link to your blog. Research and use of relevant hashtags increase the discoverability of your blog posts. You can share real-time updates, announcements, and new content immediately. Shares and retweets can amplify your content, reaching a broader audience and driving more organic traffic to your blog.

Along with these strategies in the beginning, the most practical way to grow organic traffic is to put prominent social media buttons on your blog website with the help of plugins.

Participating and commenting on different social media online communities and forums also helps you to increase organic traffic at the beginning of your blogging.

Repurposing your content for different social media networks consumes more time and effort. If you want to grow fast and can give fulltime for your blogging, you can utilize this strategy. Nowadays video content is best to engage with your audience.

Influencer marketing and collaborating with influencers is not a good strategy in the early stage of blogging to grow your traffic. It takes time and it is very difficult to collaborate with influencers unless you have established your brand or unless you have enough authority and credibility online in your niche.

The facts you should know about social media Networks

Now, you have understood that social media is a good help for you to increase your organic traffic. Yes, it adds a diversified traffic source and can amplify your content.

But,

Depending upon social media for your traffic is not a good strategy according to the top digital marketer.

There are many social media networks and there are huge opportunities to grow your traffic from social media. If you are thinking like this, my friend, you are understanding social media wrong.

As the name suggests, these networks are built for connection, network, and communication.

What do you think, why all the social media networks are free to use for everybody? How do they manage and run such networks? Don’t they need income to run those networks?

Of course, they need money and ROI in their company’s investment. And they make a profit from writing business proposals and selling advertising opportunities to the company.

That’s why, once the network has enough users, it generally starts to restrict the reach of content published through their networks. A good example- you can take is Facebook.

Source: bulk.ly

The social media network’s traffic is not your traffic. They are even not your leads. You don’t have control over them. The traffic may consume your content within the network, but may not explore the other parts of your blog website.

Different social media networks have different rates of organic reach. And you have to find first the best network where your targeted organic traffic hangs out so that you can bring it to your blog. It is not practical to be in every social media network for your traffic.

Generating social media traffic is very tricky. Social media traffic can be more immediate and short-lived compared to organic traffic. A shift in algorithms may lead to a decline in visibility which social media often do.

Besides, social media networks want to keep their user on their platforms for as long as possible. You will find always find it hard to get people from the network to your content unless you pay. Also, social media is crowded, and your content competes with numerous other posts. Standing out can be challenging, and the lifespan of a social media post is often short.

SEO (Search Engine Optimization) related strategies

By coming up here, you have seen many strategies to grow your organic traffic. And you have found that some of them are only practical for you in the early stage of your blogging.

You have learned that social media can be a significant contributor to growing your blog traffic. And, you have also seen the drawbacks of social media. So, in the beginning stage of your blogging, what would be your best practical strategy to increase your organic traffic? The answer is, of course, SEO (Search engine Optimization).

Here are the best practical SEO-related strategies:

Optimize your blog posts for SEO
The internal link between posts
Improve your blog’s design
Redirect dead pages with backlinks
Go after featured snippets
Write better headlines
Use schema markup for visibility
Use the right Keywords
Include “related Keywords”
Use long-tail keywords
Place your keywords strategically
Improve your page speed
Make your site responsive
Start generating more backlinks
Understand Search Intent
Spy on your competitors
Optimize for your readers, not search engines
Find new keywords to fill in gaps
Target “People Also Ask” and FAQ sections
Create an enticing meta tag and meta description
Conduct a technical SEO audit
Implement technical SEO best practices
Improve User Experience
Image Optimization
And so on….

It is said that if you know SEO, you have got plenty of organic traffic. The primary goal of SEO is to increase organic traffic.

This is the one you should learn along with your blogging in the beginning stage of your blogging journey. No matter how high-value, quality content you create, if nobody sees your content online, the content becomes value less.

On the other hand, when you learn and do proper SEO for your blog posts and your blog website, you will increase your blog’s visibility, credibility, and ultimately your organic traffic.

SEO is a massive topic as you have already guessed by seeing the long list of strategies related to SEO. It is not possible to explain every strategy on this blog post because it will be very long and you will be exhausted reading and learning it.

The main purpose of this blog post is to familiarize you with the strategies for growing your blog traffic. And among those strategies which are the most practical for you as a beginner in the blogging space.

But it doesn’t mean that you are going to learn nothing about SEO in this blog post. You are going to learn about SEO in short why you should consider SEO as the best practical strategy and why you should be closely tied to SEO for organic traffic.

What is SEO (search engine optimization)?

SEO i.e., search engine optimization, is a digital marketing strategy focused on optimizing a website’s visibility and ranking in search engine results.

It includes a set of strategies and practices aimed at optimizing a website’s visibility. Keyword optimization, Content creation, link building, and improving site structure are some techniques that SEO includes in its topic. SEO enhances your website’s relevance and authority in the eyes of search engines.

SEO can be broadly categorized into three main types:

On-page SEO: Refers to the optimization strategies applied directly to the website’s pages. For example Content optimization, Title tags, Meta descriptions, URL Structure, Header Tags, Internal linking, etc.
Off-page SEO: Involves optimizing factors external to the website to improve its online authority and reputation. For example Backlink building, social media marketing, Online reputation management, influencer marketing, etc.
Technical SEO: Focuses on optimizing the technical aspects of a website to improve crawling, indexing, and overall performance in search engines. For example: Website Speed Optimization, Mobile Optimization, Site Structure and Navigation, etc.

Reasons why SEO is closely related to organic traffic

Visibility and Ranking

SEO involves optimizing various website elements, such as content, meta tags, and structure, to make it more attractive to search engines. When a website is well-optimized, search engines are more likely to rank it higher in search results.

A higher ranking means better visibility. Users tend to click on the first few results on a search engine page, so if your website appears at the top, it is more likely to receive organic traffic.

Relevance to User Queries

Search engines aim to provide the most relevant results to user queries. SEO helps align your content with the intent behind user searches.

By incorporating relevant keywords, creating high-quality content, and ensuring a positive user experience, SEO increases the chances of your website being deemed relevant by search engines. This relevance contributes to higher rankings and, consequently, more organic traffic.

Trust and Credibility

Websites that appear at the top of search results are often perceived as more trustworthy and credible by users. SEO techniques such as building quality backlinks and optimizing for user experience, contribute to this trust factor.

As users trust the information provided by top-ranked websites, they are more likely to click on those links, lending to increased organic traffic.

Long-term results

Unlike paid advertising, which stops generating traffic when the budget runs out, the effects of SEO can be long-lasting. Well-optimized content can continue to attract organic traffic over time.

Besides SEO requires ongoing effort to adapt to changing search algorithms and user behavior, the cumulative impact can result in sustained organic traffic growth.

Final Words

SEO and content should be your first focus at the beginning of your blogging. When you apply this practical strategy properly, it will reduce your cost and you can get a steady stream of traffic for many years.

Enhancing organic traffic for your blog is not a difficult goal. It’s a strategic process that requires dedication, consistency, and a willingness to adapt to the ever-evolving digital landscape.

By implementing the practical tips discussed in this blog post such as optimizing content for search engines, leveraging social media, and building meaningful connections with your audience, you will get the way to sustainable growth.

You have to remember that organic traffic is the lifeblood of a successful blog. As you apply these beginner practical techniques, keep in mind that patience is key. Rome wasn’t built in a day, and similarly, organic traffic growth takes time.

Stay committed to providing value, stay informed about SEO trends, and refine your content based on audience feedback. With a well-executed strategy, your blog can become a go-to resource in your niche, attracting a steady stream of organic traffic that not only boosts your visibility but also establishes your credibility and authority in the online world.

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