Customer avatar defines your blog target audience.
The key component to growing your blog in the right direction is finding your customer avatar for your blog. Without the customer avatar, your blog looks like just a personal book online.
This is the first thing you should focus on as soon as you start your blog. Customer avatar i.e., your blog ideal audience gives you the answers to the questions you should have before starting your blogging business or any other online business.
- Who is your content is for?
- Who is your target audience?
- What’s the problem your blog content solves?
- How it helps your audience to become a better version of themselves?
- How it fits your audience need?
A blog targeted at everybody is targeted at nobody. Customer avatar provides your blog with a purpose. It is one of the most necessary and powerful marketing tools for your blog.
What is customer Avatar?
A customer avatar is a fictional, generalized representation of your ideal customer. It helps you what and how you are going to serve your customers and how to transfer them into a better version.
It is a detailed profile of your target audience who spends a lot of time in your blog, makes recurring purchases, and/or promotes your brand. A customer avatar is also known as a buyer persona, user persona, marketing avatar, business avatar, and/or customer profile.
Here as defined above customer avatar goes into greater depth in one person and outlines everything about it. But your blog target audience is a group of people who share similar interests and purposes. Questions come to your mind, right? How you can resemble the customer avatar to your target audience.
Think like this, every business whether it is small, medium, or big needs a customer avatar. There is one and/or more than one customer avatar according to the business size. According to the interest, habits, demographics, age, gender, buying hobbies and other similar behaviors, you can segment your customer avatar. This segmentation is the most fun part of your marketing techniques that make it easier to market your blog direct to the right audience.
Yes, you are thinking right, target audiences are broader and more generic whereas customer avatars are more specific and detailed. Customer avatars provide geographic, sociodemographic, behavioral characteristics, psychographic data to segment your target audience. With the help of a customer avatar, you can make segmentation of your target audience easily and make marketing processes much simpler.
Why do you need customer avatar in your blogging?
It is better to talk to someone instead of anyone. This means, after setting up a beautiful blogging website and publishing great content on your website, if none visit your site, interact, comment, like and share your posts. Then what is the point of your hard work and effort?
The point is you need to create or discover your ideal avatar so as your target audience. Your ideal avatars are your loyal fans, your tribe. They will help you in marketing and selling. Besides, there are many parts of your blogging business that your avatars, the ideal blog audiences help you.
- Create your blog purpose: Your customer avatars and blog audience help you create the purpose of your blog. Why and to whom you are writing your blog post. What are the issue you are going to includes in your blog post etc., etc. This will give you the right direction, more clarity and focus. You can be more specific with your content, products and services and marketing. You will be more confident in creativity and consistent in your blogging.
- Help in SEO: What matters in SEO algorithm most is relevance. If your blog post is relevant to specific issue or search intent, the Google shows you on the top in ranking. When you have your ideal avatars and audiences, your post will be more specific, targeted and relevant to those audiences. The more relevant you are to the keywords you’re going after, the better chance you have ranking because Google understand your website. You can be hyper-focus on your blog content with the help of right audience and avatars.
Also these are more reasons why you need customer avatar
- Help in paid ads and copywriting: With the right avatars and blog audience, you can write the targeted copy in your ads because you are creating the ads for specific group of people. That gives you better ROI, Reduce your ad cost and better chance of conversion.
- Increase open rate in Email Marketing: By knowing your ideal customer profiles, their psychographic and behavior characteristic, you can speak and write the email in their languages. That helps you to increase open rate of your emails, use offers from your emails and increase engagement with your blogging website.
- Make easy in content creation and lead generation: With a customer avatar and target blog audience, you can better understand what your reader likes to read, the right tone to use, the best titles to use which takes you more likely to get higher-quality leads who are more likely to buy from you.
- Product development and selling: By understand your targeted blog audiences pain points, fear, needs, purchasing habits, you can create products and services that are fit for your readers. When you can increase engagement and design in creating more compelling product and services, it will be easy to sell.
- Improve User Experience: Your customer avatar helps you to shape a better customer experience. It allows you to make every interaction as easy, pleasant and convenient. It will show you how your customers want to connect with you, buy from you and keep coming back to you.
How to create a Customer Avatar?
Now you know what is customer avatar and why do you need it for your blogging business. Don’t make the mistake of not creating your ideal blog audience. As you know how many greatest products or services you have if you trying to sell it to the wrong people – you are never going to hit your sales numbers.
The process of creating a Customer avatar and/or your ideal blog audience in this blog post is totally referenced by the site called digitalmarketer.com. This site has described detailly each and all points and components you should know to create your ideal blog audience.
But before creating your ideal client avatar, you should do some research. Researching your existing customers or readers if you have already grown your blog made it easy to point out the necessary data for your customer avatar. You can collect data by surveying or setting up polls for your existing readers.
Get your Customer Avatar Worksheet HERE
However, if you are just starting and trying to figure out to create or discover your ideal blog audience. You can gather data from a third party. Third-party like Facebook groups, Hashtags, Other people in your niche, Q&A sites and you can even use your blog comment. You have to get inside the mind of your ideal reader. It’s all about them, not you.
So after finding the necessary data to discover your customer profile, the next step is to fill out the Customer Avatar Worksheet. As described by digitalmarketing.com, there are mainly 5 components you should have to take care of while creating your customer avatar.
If you have already knowledge about creating your customer avatar for your blogging business. Then HubSpot has provided you best tool to create your ideal customer avatar. Click here and create your customer avatar. This tool could be your customer avatar creator.
What should be in a customer avatar?
When you are going to create your ideal client avatar, there are main 5 major components you should include for better and deeper results.
- Goal and values
- Sources of information
- Demographic information
- Challenges and pain points
- Objections and Role
Make assumptions if you don’t have data or feedback. Don’t wait for surveys or interviews to be conducted to create your first draft of your customer avatar. You can correct any time your assumptions after growing your business. Now let’s look at each component one by one.
Goals and Values
The best way to get started is to try and learn what your ideal readers’ short-term and long-term goals are. What are they trying to achieve? And others related to goals and value. Make a note of them and use them in your product creation, copywriting, content creation and marketing, email marketing, and so on. Let’s take an example so that you can understand better.
Let’s assume you are creating a customer avatar of FREELANCE DEEPAK. Here are some data you can collect in this component.
Deepak Wants to
- Win more marketing business
- Increase his marketing capabilities
- Scale his business
Deepak is committed to
- Providing value to his clients
- Using “White hat” marketing principles
- Staying marketable through professional development
Sources of information
Another important component in customer avatar to find out:
- Where do they hang out (both online and offline)?
- What materials do they read?
- What gurus do they follow?
- Do they get information from Magazines? Websites? books? If so, which ones?
This will help you determine the best places to advertise online to your ideal avatar. You will be able to better target your audience by focusing on this information of interest and hobbies.
Let’s look at FREELANCE DEEPAK. What could be the data…..
Sources of information
Books: Book Yourself Solid/Platform/Launch
Blogs/Website: Social Media Examiner/ Copy blogger
Conferences: NMX/ Social Media Marketing World
Gurus: Meri Smith/Michael Pori/Michael Hyatt
Other: Uses Twitter to communicate and share content
This Component brings your customer avatar to life. This section includes the usual facts like age, gender, marital status, income, job title, name, and so on.
Demographic information helps you create content, emails, and/or sales copy. You can write words in their tone that you would say to them in a normal conversation. This component of customer avatar also is helpful when choosing targeting options in ad platforms like Facebook.
Here is data you could include in our example of FREELANCE DEEPAK…
Name: Freelance Deepak
Marital Status: Married
#/Age of Children: 1(age 4)
Location: Boston, MA
Quote: “If I don’t do it…. it doesn’t get done”
Occupation: Digital Marketer
Job Title: Freelance Consultant
Annual Income: $40,000
Level of Education: College Graduate
Other: Uses Twitter to communicate and share content
Challenges and Pain points
The next component in creating a customer avatar is finding out your avatar’s challenges and pain points. By understanding their challenges and pain points you can create your product and services that help solve their problems. It can also help you write better ad copy that speaks to their pain points, compelling them to take action increasing engagement and conversion in ads. When you know what interferes with their lives, it becomes much easier to be able to use the right words and right message that speaks directly to their challenges and pain points and sell them your products and services
Let’s look at FREELANCE DEEPAK’s data for this component:
- Not able to scale his business
- Not able to offer a wide variety of services
- Loses business to agencies with more services and low-cost providers
- Needs to raise prices to earn more money but is losing business to bigger agencies or low-cost competitors when he does.
- It is either slammed w/work or dead.
Objections and Role in Purchase Process
This final component of creating your ideal marketing avatar is so important to find out the reasons why your avatar might choose NOT to buy your products and services. Understanding your customer’s decision-making process and purchasing habits is vital to the success of your marketing and sales campaigns.
Finding out like do they purchase online or physically? do they thoroughly research different products and services before purchasing? Is the customer the one to make purchases, etc? Such information will be of great use in determining the pricing of your products and services, where to place them, and much more.
Let’s find out the data for this component of FREELANCE DEEPAK….
- Deepak needs to know how he will be able to recover money invested in training quickly with sales
- Deepak is busy working in his business and can’t travel due to time, family and money constraints.
Role in the Purchase Process
- Decision maker but may need to check with a spouse before spending significant money.
Customer Avatar Example as you have learned
Mr. Deepak, a 30-year-old man, middle-class Nepali, lives in Kathmandu Nepal. A college graduate degree and working as a Freelance Consultant in the Digital Marketing field. Deepak has a goal of scaling his business with more marketing capabilities providing high value to his client.
Deepak is a decision-maker in his business but trying to figure out how to expand his business to beat his competitors, earn more money, and cover the investment that he has invested in his training.
He is always active on Twitter. Read lots of books like Platform, book yourself solid. Read magazines like Entrepreneur, Social media Examiner’s blog. He has been following gurus like Michael Hyatt, Meri Smith and also attended conferences like Social Media Marketing World virtually.
Target Market Vs Niche Vs Customer Avatar
You have come this far then why not understand the term you usually heard in your digital marketing and blogging career. These are the most popularly used and important ones when you start your blogging and/or digital marketing business.
Here you are not going to learn deeply about this topic. As you are onboard of customer avatars, you should know your target market and niche too simultaneously. They are interrelated but different from each other. So, let’s jump in and see how they differ.
The target market is your main agenda. You can call it a macro niche. It is a person or group of people you are going to serve through your digital marketing. Your target market is the beginning point of defining your customer. For example: Make money Online and/or Money and Wealth.
You are going write and serve the people about the make money online. This is your main topic. Whatever you are going to do, create and write to provide value to a group of people (who are interested in Money and Wealth or Make Money Online) should be related to Money making. This is very broad, way too broad, in fact.
Now let’s see what you are always hearing, find your niche first, get your niche for online business, etc. So then what is the niche actually.
Your Niche is your specialty. It is a subset of your target market. When you narrow down your target market or broad topic, you will get your niche. A niche is a group of people that have similar likes, beliefs, etc.
For example: Under Money and Wealth target market or Macro niche. You can narrow down make money through digital marketing or make money through blogging and affiliate marketing. The main thing is when you choose your niche, you should know and can explain about it. After all, you are going to create a business around it.
You have already got the answer to what is customer avatar. Just you have to understand that your ideal client/customer avatar is breaking your niche down even further. It is defining the exact characteristics of the individual within your niche that you would love to serve and work with.
When you discover the exact who your ideal client or blog audience is, their personality traits, their struggles, and desires, then you can segment and get them to take action and buy your products and services.
Cutomer Avatar Checklist
What do you think?
Do you really need a Customer Avatar Checklist?
Sorry, maybe you come to this section expecting you can get the customer avatar checklist. But you already have it. You have got the Customer Avatar Template and Customer Avatar Worksheet. All the points you should include in creating the checklist are already there in the components of the customer avatar worksheet.
From Name in Demographic to pain points in psychographic you have got all. You just need to make a list of all the points on a plain sheet. When you discover all the points of your ideal customer, put a tick mark on every point. It is as simple as that. Isn’t it?
What you can do further is besides all the points presented in the worksheet, you can add more if you have them, in your checklist. The worksheet may differ from one business to another even though all the businesses are online.
Did you find your customer avatar for your blogging business?
If not, start to find or discover. Your customer avatar is the key to experiencing marketing and sales success. Finding your target market and niche for blogging is not enough. You should find your customer avatar first. It is the fundamental element of your marketing strategy. Marketing campaigns that already know the specifics of their target market will always require less money time.
Customer avatar allows you to speak to an individual customer every time you consider or design a sales or marketing campaign. So why wait, down the customer avatar template here. Discover one for your blogging business.
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