Digital Marketing Glossary

Digital Marketing Terms are very important for the digital marketing career. You have to understand the words, phrase, term, abbreviation of the digital marketing so that you will success in this Field.

Though you may find these terms in google if you search with proper keyword, but it will consume your time because there will lots of other terms list too. The purpose of this page is to serve you and reduce that time consumption. You will find in this page the most used, popular and necessary ones.

You will find all the term as much as you need in one page related to digital marketing coz I will try to put all the terms in this page. I believe in getting knowledge and sharing knowledge and make the world educate.

Happy Learning……………

Lead / Traffic :- A Potential Customer. Typically one who has expressed an interest by giving contact information, such as an email address.

Cold Traffic :- People in you target audience who have never heard of your business.

Warm Traffic: – Audiences who has displayed interest in your offer but have not made a purchase.

Hot Traffic :- Refers to audiences that have already purchased something from you.

CO (Core Offer) :- Your Flagship offer in a sales Funnel.

PPC (Pay per Click) :- Refers to the advertising model where advertiser pay a publisher everytime one of their ads is clicked.

CPC (Cost per Click) :- The amount you pay a publisher (like a website, social media platform etc) each time one of your ads clicked.

WP (WordPress) :- A popular content management system. Available for free at or used for website hosting at

ROI (Return on Investment) :- A metric used to compare the benefit of an investment to the cost of Production.

PM (Private Message) :- A direct, one to one message on social media instant messaging feature.

CPL (Cost Per Lead) :- An advertising pricing model where the advertiser is charged for each lead generated from the ad.

CTA (Call To Action) :- An instruction given to your audience so that they take an immediate, measurable action.

CRM (Customer Relation Management) :- Usually in reference to a CRM software that is designed to help businesses automate and synchronize sales, marketing, customer service, and technical support.

Click Through Rate: – A way to measure the ratio of clicks to the number of people who saw an ad, email, or landing page. It is calculated by number of clicks / number of impressions X 100.

Conversion Rate Optimization : – The process for increasing the number of people who take a specific action on your site.

ACV (Average Customer Value) : – A formula that tells you how much your customer is worth.

AVV (Average Visitor Value) : – A formula that tells you how much you can pay per click.

GDPR (General Data Protection Regulation) : – A data protection regulation and privacy law for all individuals within the EU. GDPR enables citizens and residents to have more control over their personal data, and regulates the rules for international businesses by unifying the regulation within the EU.

GA (Google Analytics): – Software offered by Google that tracks and reports website traffic.

GMT ( Google Tag Manager ):- A system offered by Google that manages tags used to track and report on website pixels.

KPI (Key Performance Indicator) : – A metric used to track the success of an business or marketing initiative.

Lead Magnet :- An irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. It’s the first step in the Customer Value Optimization process.

OTO (One time Offer):- A scarcity offer that is only made once to specific audience. Similar to a flash sale.

Pixel/Cookie :- Little snippets of code advertisers place on their web pages that allow them to follow you around the web with relevant ads.

Relevance Score: – A metric on Facebook ads that tells the advertiser how audiences are reacting to the ad. It is based on positive and negative feedback from the specific audience to which the ad is targeted.

Retargeting / Remarketing : – A marketing strategy that places advertisements in front of an audience based on previous online actions.

Spit test / AB test : – A method of testing two variants to locate areas of improvement. Often used to improve landing page performance.

SOP (Standard Operating Procedure) :- A documented Method for a routine task.

Tripwire : – An irresistible, super low-ticket offer (usually between $1 to $20) that is designed to convert prospects into buyers.

VSL (Video Sales Letter) :- A promotional video that gives same information provided in a traditional sales letter.