You are just like me, a digital marketer.
I spend most of my time surfing the Internet and I know you are too.
Just difference is I surf the Internet having a purpose and You surf it with or without having a purpose, I don’t know.
But you must have to do it on purpose.
A digital marketer is a person who is responsible for driving relevant consumers (Leads) to improve brand recognition, and trust and ultimately driving purchase intent.
He/She will develop, implement, and manage a marketing campaign to promote a company and its products and services within the digital space.

Simply said, a marketer is a person who identifies the goods and services desired by a set of customers and conducts marketing duties……
such as
- push sales
- introduce strategies
- find new markets
- grow the brand
- publicize the product and services
…..of those goods and services on behalf of the company or organization.
From the above definitions, we can see the common goals are – to find customers, grow brand awareness, and publicize the products and services to make a sale.
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How many of you are a digital marketer and in the digital marketing field?
Those who are in the marketing field, perform all the above duties.
Those who are not in the field of marketing, also are performing the same duties knowingly or unknowingly in today’s time.
How?
How all of you are doing the same duties in this digital age as the professional marketer is doing?
Let’s find the answer.
This is the time (age) of Digital.
Digital marketing is a medium of communication.
It has become like a language.
Do you think, you have a choice to learn English?
Big Big NO!!!
English forms the backbone of today’s global economy and there is no debate whether you should learn English or not because you must learn it.
Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today’s economy. Thus everybody should learn Digital Marketing.
In today’s world, there is a smartphone or tablet in everybody’s hands. It is a demand at this time.
I am sure that most of you also use your mobile devices to interact and communicate using the internet whether it is through social media like Facebook, Instagram, LinkedIn, Twitter, Telegram, etc or it is through Email.
Forms of digital marketing you should know as a digital marketer.
Maybe some of you have your YouTube channel, some of you enjoy a lot making short videos on TikTok and some of you enjoy listening through podcasts.

You are a Digital Marketer knowingly or unknowingly because you are using all types of digital marketing (content marketing) types:-
* Text
*Image
* Audio
* Video
Whether you use social media such as to post a selfie on Instagram, to post a family picture on Facebook, to put your view on Twitter, to share your experiences and story on Linkedin or to communicate through Email.
It’s digital marketing and you are doing digital marketing.
You can show your talent for dancing, acting, and singing through TikTok.
Sharing your views, creating something new in your YouTube channel also digital marketing.
This power is given to you by the Internet to publish something that the whole world can see in the form of Digital Marketing.
Once you start observing how the behavior of the people around you has changed because of the internet, You will see that digital marketing is everywhere and everyone is a Digital Marketer.
Thus you are a digital marketer.
Now you know that you are a digital marketer as I already said knowingly or unknowingly. You are one of those:
- 2.4 billion monthly active users on Facebook
- 1 billion monthly active users on Instagram
- 330 million active users on Twitter
- 660 million users on LinkedIn
- 2 billion users on YouTube
This list will go on depending on your active profile on social networks and other forms of digital media.

Feeling proud of being part of such huge users?
If you are doing it in the right way having a skill set in digital marketing then you should.
That is, you are doing it knowingly.
If you are doing it unknowingly, then you shouldn’t.
Because you are one of those who spend 2 hours and 33 minutes per day on social media (Source).
If you calculate supposing your lifespan is at least up to 65 years, it comes to 54,522 hours which is lots of hours wasted in your lifetime.
You know that time is money at this age.
That is why, you must learn the fundamentals of digital marketing whether you are going to make it your core career or not.
You are doing it anyway in your daily life and you are one of the digital marketers.
If you learned the fundamentals of digital marketing, even if you didn’t make it your core career, you can use the principles in any aspect of life. Marketers can influence their friends and family easily because they understand human psychology and how humans react to things.
Final Words
So Digital Marketer!!
Besides spending 2 hours and 33 minutes per day on social media in your lifetime…
….and becoming a digital marketer unknowingly.
Why not, try to learn the foundation of digital marketing?
Use the learned skillset of digital marketing in another area of life or make a core career in the digital marketing field.
Digital Marketing is a demand at this time and there is a huge scope and opportunity for it.
If you search on Google the digital marketing jobs, you will be amazed to see the results of the search. There are thousands of job opportunities with very good paying salary.
This marketing is booming and there is a huge hole of professional marketer shortage in this field.
Therefore, you should learn the digital marketing skillset to fill that professional marketer shortage. Hence to make the economics theory work i.e. there should be always demand equal to supply.