Digital Marketing is hot.
It’s a Media. It’s today’s trend.
If someone asked you to describe digital marketing in two words, How would you describe it?
It is simple, traffic and/or leads, and conversion. Digital marketing as a whole is all about generating traffic and converting it to the Customer.
Can you imagine a business without a Customer?
Whether you are a big company owner with 100s of employees or a small village retail store owner. Can you imagine your business if you don’t have a customer?
Of course, not. right?
Every business whether it is a product based or service based and wherever in the world. Customer is the key factor to running or to the success of the business.
To acquire the customer, there comes a term Marketing. When it comes to Online, there comes the term Online Marketing.
The main goal of marketing is to generate or look for customers. which can be converted into the potential buying customer so that you can sell a product or service of your business.
The way of generating Customers in digital marketing
So how do you generate or find that customer? What are those terms used in the Marketing Sector to attract customers?
Advertising !!!! Right?
Traditionally what you were doing was advertising your products and services in media like TV, Radio, newspapers, Hoarding Boards, etc which were other’s property.
You were advertising those media paying a high amount of money because there were your potential customers or in marketing language, these were the places where your audiences were. That is :
Audience = Advertising
No audience = No advertising
For example, Where there is a mass of people such as a football tournament, Cricket tournament, concert, Events, Mela, etc. You can see lots of advertisements for the products and services of those who, pay the money as a sponsor.
This traditional marketing is still in use as you can see the advertising on TV, Radio, Newspapers magazines Hoarding boards, etc. But the effectiveness is relatively very low. People are transferring from:
- TV to Netflix and Youtube
- Newspaper and Magazine to Blog, Reports, Ebook
- Radio to Podcast
- Hoarding Board to Google Ads and Facebook Ads.
Besides the less effective, these media are very time-consuming and can’t focus on the targeted audiences. you can not put your content or material as you wish. They will edit it at their convenience.
Now things have changed. You can create those ads by yourself in the digital marketing platforms that the whole world can see because of the rise of the internet. Your potential customers are all on the Internet.
You are a digital marketer. You are a Media now.
This power has been given to you by the Internet. Before the content was created somebody like writers, journalists, or publication houses, and the advertising was created by somebody like a business owner like you.
The Power of Digital Marketing
Now you own both – the content and the advertising in this digital world. You are as powerful as Wall Street Journalist or Kantipur Publication House.
Just you have to create an authority blog or website, create useful and valuable content, and boom, you can put ads on your site and sell your product and services. It is as simple and easy as that.
Most of the business are moving from traditional to digital media because it is
- cost-effective
- more interaction
- lots of customization options
- good campaign measurement
- easy updates
- powerful
- returns good ROI
There are no big Media like Facebook and Google in terms of revenue and profit at this time.
and what businesses look for all the time.
Revenue and Profit. You got that being a media yourself along with those powerful digital media companies mentioned above to assist you in promoting and advertising your product and services.
Now you have the power of digital marketing. That is why, it is being said, the sooner you know digital marketing, the better.
Digital Marketing is the marketing of today’s world. Those who know it and apply it to their business, they are becoming successful. As a result, you will see lots of examples of it around you if you notice carefully.
Final Words
Running a successful business is not just about having good quality products and services. It’s about leveraging the right kind of marketing techniques to reach out to your target audience and convert them into the customer.
As a business or business owner, you have to make sure that you are a step ahead of the competition. You can not depend on just outdated marketing methods anymore. You need to look beyond and learn the digital marketing skill set so that you can leverage the latest digital marketing techniques to grow your reach.
Thus you can get most of your budget in return when you spend it in the right direction and right place. So the sooner you learn and gain the skill set and techniques of digital marketing, the better for you and your business.
