SEO tools can be found easily these days but optimizing your blog/website with those tools can be difficult and hard. This doesn’t mean that you shouldn’t add these tools to your SEO toolbox.
The best SEO tools listed below in this blog post help to check, test, and analyze your blog/website quality.
In today’s day and age, making a strong presence on relevant SERPs is essential for driving organic traffic to your blog/website.
Organic traffic is the only way to get success in your blogging and digital marketing. It’s not about the money you can throw into buying ads. It is about the fact that nearly 80% of search engines like Google users ignore paid ads in search results. Thus, your digital marketing success and strategy doesn’t complete without organic traffic.
Different SEO tools – literally hundreds of tools out there for testing, checking, and analyzing websites/blogs. You don’t need to try all of them. You just need to figure out with one works best for your business and fits your budget.
Most of the advanced SEO tools usually paid (for example Ahrefs, SEMrush, Moz Pro, etc.,) do mostly all the jobs listed below. Because it will be difficult to manage the subscription money in the early days of blogging and digital marketing. Here in this blog post lots of SEO tools for free are listed for you. You can use these useful tools for your blog/website so that you can check the performance, quality, rank, reports, and more of your blog/website.
So, let’s begin……
Table of Contents
SEO Checker Tools
Source: bloggerspassion.com
An SEO checker is a tool that helps you to get a comprehensive reading of your SEO efforts. It is more like your website audit. This checker tool helps you spot inefficiencies and weak spots in your website and gives you tips on optimizing your blog/website for long-term success.
SEO is one of the best ways to get qualified traffic to your website. It is the one that makes your blog/website at the top of the search results when the audience search for keywords relating to your niche. Therefore, it is not enough just to write content and target your primary keyword for SEO. You should check your blog/website health too. Your blog/website is the digital heartbeat of your business and you should take care of it as your own child. And this job, you can do this with the help of an SEO checker tool. This tool checkup your blog/website health like a doctor checkup your full body.
The Reasons why you should have an SEO checker Tools
The point is for the best quality of your blog/website health, you should have an SEO checker tool in your toolbox. Additionally for these reasons you should have an SEO Checker tool.
- Identify any problems with your blog/website’s optimization and determine how to correct them.
- Provide insights into what aspects of your blog/website performs poorly and which ones need improvement
- Identify issues with your blog/website’s visibility and ranking
- Help you understand how well your blog/website performs in the search engines and improve it.
- Determine which keywords are most effective and bring the most traffic to your blog/website
In this blog post, the chrome extension and WordPress plugins related to SEO are not mentioned. Google’s popular services like Analytics and Search Console, which everybody knows are not included too.
Let’s see some of the best SEO tools that are extremely useful to analyze your blog/website’s overall health and performance.
There are hundreds of SEO tools out there nowadays. What you have to understand here is most of the SEO tools have the same characteristics and will do the same job although the interface and reports are slightly different. Everyone tried to develop them as an all-in-one SEO tool.
In the list above, there are not any paid and advanced tools. As you have read above these tools are famous and mostly used by a digital marketing professionals. Among the most popular are:
SERP Checker Tools
Source: Google Image
SERPs stand for search engine result pages. It is the list of the search that you perform on search engines such as Google and other social media platforms.
Ranking and tracking are like tests you had faced in your classroom to outrank the topper of your class. It should be your first step of diagnosis to check how well your blog/website has been doing. By enhancing your blog or website’s effectiveness through the SERP checker tool and knowing in what position your site is, you can adopt various measures to improve the ranking.
One of the best SEO tools to analyze the current scenario of your blog or website is the SERP checker tool. It is always a good idea to look at the performance of your currently published posts and look for areas of improvement. This tool helps you to ensure you are providing the best user experience so that your audience will return to your blog/site.
The importance of SERP checking Tools
SERP checking is always important in blogging and digital marketing. It is a process of a systematic approach to checking the top-ranking sites on search engines like Google. Here are some points why it is so important to have a SERP checking tool and track your blog or website’s ranking.
- It helps you to learn about new strategies if your hard work on SEO is not working and stay up to date.
- You can evaluate, and analyze your content according to the details and facts of the top-ranking website.
- This tool insights that why other sites are outranking you.
- It helps you choose the best keyword that can help you reach your target audience.
- You can find out whether your current strategies are enough or not to outrank your competitors so that you can change your plans and optimize your blog/website with new strategies to get top ranking.
- This checking tool helps you to learn about what’s working and what’s not working.
- By looking at the SERP results you can find out what other blogs or websites are doing to rank well in search engines.
In this way, the SERP checker tool helps you in targeting the right keyword to attract your visitor is in the top position of the search engines.
Now you have got why you need this tool in the first place. Let’s look at the different SERP checker tools with different interfaces and features but very useful ones:
As you have seen, like this SERP checker one of the SEO tools are many out there. But what you need to know is the right type of SERP checker tool will help you overcome the mistakes that are stopping your blog or website from ranking on the first page of the search engine.
Speed Test SEO Tools
Source: justpublishingadvice
A blog or website speed test means a test that will show you how your blog or website including posts and pages takes to load on the internet.
Page or site speed is one of the crucial factors of SEO. It is important that your blog or website loads faster on desktop as well as mobile. In today’s time, most of your organic traffic comes from mobile, and also Google has made fixed that page speed as a ranking factor for mobile search.
A Delay of just 2-3 seconds on your blog/website load can cause your traffic to leave your site and switch to your competitor’s blog or website. Slow blogs/websites rank lower in search results as search engines favor blogs/websites that load faster. Therefore, you should make sure that your blog/website performance is optimal when it comes to speed.
Source: blog tyrant
List of the Speed Test Tools
There are many speed test tools like other SEO tools out there. Each tool uses different metrics to calculate blog or website speed. Don’t be confused. You can use the data and metrics from multiple speed test tools to identify the opportunities to make your blog or website fast.
Let’s have look at a list of speed test tools.
These all are very useful Speed test tools that empower you to improve your blog/website’s speed. Most of these tools give suggestions on what you have to correct and improve. Some of the common suggestions that speed test tools will give are:
- Switch to a faster web host
- Use a caching plugin
- Keep your site up to date
- Make sure your theme and plugins are fast
- Optimize all your images
- Use fewer plugins in your blog or website
Readability Test Tools
The readability test measures the quality of your writing and how easy it is to understand the text. Readability is calculated by taking into consideration many factors like sentence structure, vocabulary, average sentence length, syllables in a sentence, and the number of words in a sentence.
Read and ability are the two words that are combined to make readability. Thus, readability simply means the ability to read. It is the easiness of reading an article.
The readability Test is one of the important SEO tools today. It is an integral part of on-page SEO. Nowadays readability is considered an important signal in ranking a website by most search engines including Google. Readability can help your blog/website rank higher in search engines. It helps to measure the accessibility blog/website’s text and indicates how effectively content reaches the target audience.
Hence, Readability is vital for the overall digital marketing process and SEO. It is one of the important factors in improving user engagement. Online readers like to read content that is user-friendly with short sentences and easy words. So, as a content creator or blogger, you must pay attention to how your text is formulated and what words you use. You should reduce complex and jargon words and other poor readability elements from your content when you publish online.
How do readability test tools calculate/test your text to give a score?
This question is directly related to the what is readability score?
and how to calculate the readability score?
The readability score is calculated by using the mathematical formulas or various formulas together collecting the metric from your blog/website’s text. There is a number of readability measures from the score to grade level. Different readability tools use different formulas and readability measurements for calculating the readability score.
As a blogger or digital marketer, you don’t need to go deep into how to calculate the readability score. You just need to understand the readability scoring meaning as shown below for example:
Source: experte
The readability test tools listed below give you the readability score as mentioned above by using various formulas and metrics taken into consideration. It is not necessary to go into detail about the formulas and measures. That’s why here you are going to know only the names of the formulas and/or measures. If you want to learn more detail you can learn from this link.
- The Flesch Reading Ease Formula
- The Flesch-Kincaid Grade Level
- The Fog Scale (Gunning Fog Formula)
- The SMOG Index
- The Coleman-Liau Index
- Automated Readability Index
- Linsear Write Formula
Now, let’s look at the different readability test tools:
Like this, there is a wide range of SEO tools to check your readability. Here are some more tools which you can use as readability test tools or overall SEO tools.
thewriter.com
prepostseo.com
online-utility.org
seoreviewtools.com
seotoolscentre.com
smallseotools.com
seoprofiler.com
writeupondemand.com
slickwrite.com
expresso-app.org
similarcontent.com
Responsive Test SEO Tools
Responsiveness is a blog or website’s ability to adjust or adapt its pages across viewports of multiple devices automatically. It’s end-goal is to provide relevant pages of information looking good to the website visitor on every device. The responsive blog/website is not just about adjusting to the screen size but adjusting the elements and design of a website too. By adjusting and creating new elements on every type of device the responsiveness gives a better presentation and user experience.
Even though the responsiveness comes under the design and development part of your blog/website. You should test your blog or website for its responsiveness. The era has gone by when people only use the internet on their desktops and laptops. According to the stat counter, there are more users of the internet on mobile than on laptops. In the same way as per Statista, there are 7.1 billion mobile users worldwide in 2021.
As a blogger or digital marketer, if you are running your online business without a responsive blog or website then you are missing out on a lot of your potential customers.
Not users of the internet are the reason you should have and test your blog/website responsiveness but also search engines including Google loves responsive blog/website. Google has already declared a mobile-first indexing algorithm that prioritizes mobile versions of website content over desktop websites. Thus, to rank better on Google, you need a responsive blog or website. And you should take seriously the responsiveness of your blog/website as it comes under your SEO tools.
List of the Responsive Test Tools
Here is a list of responsive test tools to enhance the user experience and engagement irrespective of the devices they use to visit your blog or website. If you have great looking and fully responsive blog or website then you can attract more visitors to your blog or website.
SSL Server Checker
SSL stands for Secure sockets layer. It is your digital certificate for your blog/website that authenticates your blog/website’s identity and enables an encrypted connection. SSL certificate is a security protocol that creates an encrypted link between a web server and a web browser.
When you started your blog/website and bought the domain and hosting, you may be heard the term SSL included. That means your blog/website is safe and secure for you as well as for your users. Notice that if you have an SSL certificate for your blog/website, a padlock icon appears on the left side of your website’s URL address showing that the connection is secure. Additionally, your blog or website will display an HTTTS address instead of an HTTP address. If you don’t have an SSL certificate, you will see “Not secure” in front of your website’s URL address. Here is how the SSL certificate works and secures your blog or website to build the standard of search engines including Google and to build trust with users.
Source: Norton
The reasons why do you need an SSL certificate as an SEO Tools
In, 2014, Google declared that the websites having SSL certificates will have an improvement in their search ranking. Thus, Google values SSL security.
Secure user data and build the trust of search engines and visitors to your blog website.
It approves your blog/website’s identity. The authentication and verification of your blog/site enable users to differentiate between real and fake websites.
Helps you keep your online interaction private and assure your users that the website is authentic and safe to share private information.
“Not secure” in front of your blog/website’s URL sends a signal to your users that the site may not be trustworthy and secure.
It secures very delicate and confidential information of your visitors such as
- Login credentials
- Credit card transaction or Bank account information
- Personal information – like Name, Address, DOB, Phone number, etc.
- Legal documents and contracts
- Health data and records
- Proprietary information
With that being said, you must have an SSL certificate on your blog/website to ensure that all the data passed between you and your visitors remain private and secure. Let’s look at the SSL server checker tools.
Backlink Checker SEO Tools
A backlink is a link on a website that points to your website. This link is also known as an inbound link. For example, when website X links to website Y, it will be a backlink for website Y. This is the top most important element of Off-page SEO.
A backlink checker tool is an analysis tool that allows you to check the backlinks of your competitor’s website. By analyzing your website through a backlink checker, you will discover:
- The best backlinks pointing toward your blog/website
- The total number of backlinks pointing toward your website
- Backlink status (Follow or no follow)
- Anchor text in which your backlink is embedded
- The total number of unique referring domains that are linking to your website
- Your website’s overall trust flow and citation flow scores
- URL of the page where the backlink is placed
- Organic keywords and organic traffic and much more
There are mainly two types of backlinks you can get on your blog/website.
Do follow the backlink: this means this link permits the search engine bots to follow or crawl the attached link. Thus, your website gets indexed quickly and ranked by the search engine. This is a type of backlink, you and every digital marketer should focus on.
No-follow backlink: this means this link informs the search engine bots not to follow or crawl the attached link. This type of link is used when someone doesn’t want to give backlinks for free and avoid backlink spam.
Why do you need backlink analysis for your blog/website?
These are the reasons or benefits you will get on your blog/website by doing backlink analysis through backlink checker SEO tools:
- A backlink is the most important element of Off-page SEO. Thus, it is one of the most crucial Google Ranking Factors.
- Backlink determines your blog/website’s page’s authority. You must have a high authority domain to appear in relevant search results.
- A backlink can give you the deciding ranking boost in your competitive niche.
- Backlink to your blog/website tells search engines that you have created valuable, relevant high-quality content that others trust.
- Backlink gives your blog/website a higher rank in the SERP which means you get more organic traffic from the search engines.
- Backlink analysis allows you to check the backlinks of your competitors in order to find new link-building opportunities.
- Blogs/websites that are frequently linked by other quality referring domains typically rank higher on the SERP.
- When you have high-quality backlinks to your blog/website, your SEO efforts will be more fruitful.
- Backlink helps you get referral traffic. When an authority sites link to your blog/website’s page, it drives relevant traffic to your page increasing traffic on your blog or website and ultimately increase on sales.
- Backlink creation helps you to build long-term relationship with key people in your niche industry.
- A backlink is a great way to build yourself as an authority in the niche and get more people to recognize your brand. So it helps you build your brand.
- By analyzing your blog/website’s backlink with the checker tool, you can remove the low-quality, toxic backlinks from your site so that you get only high-quality backlinks only on your blog or website.
List of Backlink Checker Tools
It will be very time-consuming to check your backlinks and other essential metric related to link building manually. So here is a list of backlink checker tools to conduct a detailed backlink analysis on your blog/website.
Plagiarism Checker Tools
Plagiarism is not just copying or borrowing someone else’s creation, but it is stealing and passing off the ideas, creations, and words of another claiming it’s your own without giving credit to the source. It is an act of offense, theft, and fraud. To understand more about plagiarism, you can visit this site.
Creating content is like breathing for bloggers and content creators. Content is the most important element of your blog or website as it decides whether your blog/website earns a rank position in search engines and attracts visitors or not. Each month bloggers or content creators published about 70 million posts in WordPress only. Because of the immense growth in website creation, it is a challenge for every blogger and content creator to create an original/unique piece of content for a blog/website.
The simple reason Google penalizes plagiarized content is that it decreases its earnings of Google. Here are more reasons why you should avoid plagiarism in your content creation. Because plagiarism:
- Gives a terrible user experience,
- Decreases your blog/website’s trust score
- Can adversely impact your blog/site’s visibility
- Kills your reputation and customer loyalty
- Hurts your blog/website’s originality
- Wates all your investment of time, energy, and money
- Can Make your blog/website banned permanently
Types of Plagiarism
Among different types of plagiarism, you can test your blog/website creation. Here are the most common types of plagiarism you should aware of when you are going to check your content creation.
Direct/Intentional Plagiarism: This happens when someone intentionally and consciously copied another’s content without giving credit.
Mosaic Plagiarism: This happens when you copied phrases or quotes without putting quotation marks and the name of the source.
Self-Plagiarism: This happens when you publish your work multiple times as you are blogging or creating content in the same niche.
Accidental/unintentional Plagiarism: This happens when you write a phrase or a sentence that matches someone else content accidentally. You have copied your content without being aware of it.
Plagiarism Checker tools help you in two ways. You can check whether your creation is unique or not so that you can give your customers original content all the time. The checker tool also helps you find whether your content has been copied and used by another person on the internet or not. Therefore making a quick check for plagiarism before you publish the work/blog post with the available plagiarism checker tools is a simple solution for you to create originality.
Final Words
Now you have come to the end of the post. As you have already learned there are lots of SEO tools to help you listed above. You can check your blog/website completely with these tools. All the page errors, problems with on-page optimization, problems with content like duplicates, problems with your site speed, and overall optimization of your blog/website can be done with these tools.
It’s up to you to select the best and most useful one from hundreds of SEO tools out there. As it is mentioned already that most SEO tools have all the features you need for your blog/website optimization for higher rank in search engines. Here is an example of one SEO tool and what you can get from it.
In this way, when you grow your business and are ready to invest in SEO tools, choose wisely and according to your need and business because all advanced SEO tools have all the features mentioned above in one platform to check your blog/website health completely.
You have already read that literally there are hundreds of SEO tools out there. So I have included the tools which I knew and found in my research.
If you have or know more tools, please let me know in the comment section so that it will help me and my readers.
And don’t forget to mention which SEO tools you like most and which one you are using for your blog/website.
