Why digital marketing experts unbelievably love email marketing

Email Marketing is one of the foundations of your digital marketing business.

This is why everyone has or needs at least one email address today.

Whether marketing trends seem to shift as swiftly as the latest social media algorithm updates and messaging apps doesn’t matter, email marketing is the one, still reliable tool that continues to stand out as the constant favorite among savvy digital marketers.  

The newer trends and platforms may grab headlines and temporary attention spans. Email marketing platform remains the unsung hero, quietly delivering unparalleled results and fostering lasting connections with audiences worldwide.

So, you don’t have to believe in the statement “email marketing is dead.” because of the temporary and short-lived trends, tactics, and content.

In this blog post, you are going to shine a spotlight on the enduring power and unwavering effectiveness of email marketing.

And going to find despite the fascination of shiny new tactics, trends, and apps, why email marketing continues to rule as the number one choice of digital marketing experts everywhere.  

But you make sure that this blog post is not a comprehensive guide on “What email marketing is?”. You will learn the basics of what it is and how it works. More focus will be on spotlighting why it is the number one choice of every digital marketing expert.

What is Email Marketing?

Email marketing is a digital marketing strategy that involves sending commercial messages or content to a group of people via email.

These messages typically aim to promote a product, service, or brand. It is also used to engage subscribers, build relationships, drive traffic to a website, or generate sales or leads.

Newsletters, promotional emails, transactional emails, drip campaigns, and personalized emails are campaign forms of email marketing.

Email marketing relies on building and maintaining an email list of subscribers who have opted in to receive communications from your business.

You can use various tactics to grow your email list. This could include website opt-in forms, lead magnets, social media promotions, contests or giveaways, etc.

The effectiveness of your email marketing depends on the:

• Compelling headlines
• Engaging Content
• Clear call-to-action (CTA)
• Mobile Optimization
• Personalization
• Segmentation
• A/B testing and more

In this way, Email marketing remains a highly effective and valuable tool for your digital marketing and blogging business. It fits all sizes of businesses to reach and engage with the target audience, drive sales, and build long-term relationships with customers.  

How does Email Marketing work?

Set your goals: Fix your goals and what you want to achieve with your email marketing. It will dictate everything you do in email marketing.

Building an Email List: The first step in email marketing is building an email list of subscribers. These subscribers have opted in to receive communications from you.

Creating Email Campaigns: Once your email list is established, you create email campaigns that align with your marketing objectives. This includes compelling content, visually appealing email templates, relevant images, links, and CTAs.

Segmentation and Personalization: You should segment your email list based on different factors such as demographics, purchase history, engagement levels, or subscriber preferences. It allows you to create more targeted and personalized emails that lead to higher open and click-through rates.

Sending Email Campaigns: It is already known to you that before starting an email marketing campaign, you have to have an email marketing platform or email service provider. This will help you to schedule and send email campaigns to subscribers.

Automation: Automation plays a crucial role in your email marketing to create automated email sequences or workflows triggered by specific actions or events. It helps you to nurture leads, improve efficiency, and deliver timely and relevant content to your subscribers.

Analyzing Campaign Performance: After sending an email campaign, you should analyze key metrics and performance indicators to evaluate its effectiveness. Email marketing platforms provide analytics and reporting tools that track metrics such as open rates, CRTs, Conversion rates, bounce rates, unsubscribe rates, etc. This will help you to understand subscriber’s behavior, identify trends, and make data-driven decisions.

Optimizing and Iterating: Based on the insights gained from campaign analytics, you should continuously optimize and iterate your email marketing strategies. Such as testing different subject lines, content formats, CTAs, send times, or segmentation criteria so that you can improve engagement and conversion rates over time.

Why do digital marketing experts love email marketing?

It is “Permission Marketing” not “Interruption Marketing”

Not like interruption marketing, email marketing is permission-based marketing. It operates on the principle of obtaining clear permission from individuals before sending them promotional emails.

When your users subscribe to an email list or opt-in to receive communications from you, they are giving permission for you to send them marketing messages.

But in interruption marketing, you have to push your promotional messages to individuals without their clear permission or invitation.

Interruption marketing methods include tactics like pop-up ads, social media ads, unsolicited cold calls, and spam emails that interrupt your user’s experience without permission.

By obtaining permission from your readers before sending marketing emails, you can ensure that your messages are targeted to individuals who are genuinely interested in your products and services.

This approach tends to result in higher engagement and conversion rates compared to interruption marketing, which can be seen as intrusive and unwelcome by recipients.

Therefore, the term “permission marketing” accurately reflects the nature of email marketing as a strategy that respects your recipient’s preference and consent.

This marketing channel has a larger reach and better accessibility

You may think, that there are social media networks such as Facebook, which has billions of active monthly users, these networks have larger audiences and reach.

But do you know what?

Every person who is one has or needs an email address why?

Because you have to enter your email address to create your account online everywhere i.e., online store, membership sites, and even to open an account on social media.

Social Media uses email to notify you about your account, their promotions, and changes in algorithms, updates, etc.

Now think about which has a larger reach. Of course, email has.

According to Oberlo, an average of over 347 billion emails are sent per day in today’s time. According to Statista, the number of global e-mail users amounted to 4.26 billion in 2022 and is set to grow to 4.73 billion users in 2026.

Another value addon in larger reach of email marketing for you is that it’s easier to start reaching your audiences on mobile without investing a lot in new technology or software.

Accessibility is another key benefit of email marketing. It is accessible to you no matter what size and budget of your digital marketing business.

With minimal cost associated with sending emails, you can effectively reach your audience without breaking the bank. Most email marketing service providers provide their platform for free to a certain level.

Therefore, when it comes to connecting and building relationships with your readers or prospects, there is no channel with a wider reach and more accessibility than email.

Email marketing is a means of direct communication

Email marketing is the direct communication channel between you and your readers or audience. It facilitates you with personalized interactions and targeted messaging.

Almost 90% of your email gets delivered to the intended recipient’s inbox. This means the direct line of communication i.e., email marketing, bypasses all external factors. It makes you ensure that your marketing messages deliver directly to subscriber’s inboxes.

It is not like social media or other platforms where content visibility is influenced by algorithms. Social media like Facebook limits the number of times your posts appear because it has to drive you and other brands towards their paid advertising options.

Facebook has frequently updated its algorithms to reduce the number of followers who will see your posts unless your posts are paid ads.  

Therefore, email marketing is one of the most preferred communication channels where you can engage with your audience on an individual level or one-to-one basis.

Your message is 45 times more likely to be seen or delivered using email than social media like Facebook.

By delivering targeted messages, fostering relationships, and providing ongoing value, email marketing enables you to connect with your audience effectively and drive desired outcomes.

It is inexpensive and cost-effective

Email marketing is best known for its cost-effectiveness and affordability.

It is an attractive option for all sizes of businesses, especially beginners like you with limited budgets.

The primary expenses associated with your email marketing are subscription fees for email marketing platforms or email service providers (ESPs). The pricing plans of those platforms vary to include all sizes of businesses’ needs. Most of them offer free or low-cost options for beginners with smaller subscriber lists.

It is not like traditional marketing channels such as print or television advertising which require substantial financial investment, the operation cost of email marketing is very low.

The user-friendly tools and templates reduce your costs simplifying the process of designing visually appealing emails, creating compelling content, and scheduling campaign delivery.

As you have already learned email has a larger reach and accessibility, so you don’t need additional expenses that occur for the distribution or delivery of your marketing messages.

Furthermore, the analytics and reporting tools of email marketing platforms help you to track your campaign’s key performance metrics such as open rates, CTRs, conversion rate, and more.

This will help you make informed decisions to optimize future efforts and maximize the ROI (Return on Investment) of your email marketing investments.   

In this way, its minimal costs, ability to reach a large audience, trackable results, and ease of use, make it an essential tool for your digital marketing business growth and achieving your marketing objectives.  

It is a targeted marketing channel.

Email marketing is a targeted marketing channel because it helps you deliver your message to the right people at the right time.

It empowers you to deliver your messages precisely to the targeted audience at optimal times, maximizing relevance and engagement.

You can modify your content based on subscriber characteristics, behaviors, and preferences. It makes sure that each of your recipients receives content that resonates with their interests.

It is targeted because it offers these powerful capabilities to you.

• Segmentation: allows you to create targeted campaigns based on your subscribers’ demographics, geographic location, purchase history, or engagement levels. This more focused content increases the likelihood of capturing their attention and drives desired actions.

• Personalization: By incorporating personal touch, for example, addressing recipients by name, you can create a more personalized and relevant experience for your subscribers.
• Automation and timing strategies: automated email sequences ensure timely delivery of relevant content.

In this way, with those capabilities, you can create highly targeted and timely campaigns that resonate with your recipients. This accurate targeting is essential for engaging your audiences, nurturing leads, and ultimately achieving your marketing objectives.

Personalization is one of the key benefits of email marketing

You can tailor your messages to the individual preferences and interests of each recipient.

By utilizing the personalization capability of email marketing, you can deliver content that resonates with your subscribers’ unique needs and behavior.

This way, you can create more meaningful and engaging experiences that build stronger connections with your audiences.

Personalization is collecting and leveraging data to understand each of your subscriber’s preferences, purchase history, demographics, and interactions with previous emails.

This data helps you as a foundation for crafting personalized campaigns that speak directly to your recipient’s interests and motivations.

In the process of creating your personalized emails, segmentation, and automation also have to go hand in hand.

Segmentation allows you to use more targeted messaging that resonates with your recipient’s unique characteristics and preferences.

Automation enables you to deliver timely and relevant messages based on specific triggers or events.

While writing emails to make them personal, you can customize subject lines, email copy, images, and CTAs to align with your recipient’s interests and needs.

For example, some of the effective ways to personalize content are:

• Recommending products based on past purchases
• Referencing recent website interactions
• Sending birthday greetings
• Addressing subscribers by name
• Welcoming emails after sign-ups
• And more

Like this, email marketing helps you create personalized emails through collected data, segmentation, content customization, and automation. This helps you craft a personalized email so that you can drive engagement, build customer loyalty, and achieve your marketing goals.

Email marketing provides exceptional measurability

The analytics and reporting features of email marketing platforms offer you valuable insights into the performance of your campaigns.

It provides various metrics to measure the effectiveness of your campaigns. With the help of that, you can optimize, improve, and refine your strategies to make data-driven decisions.

Some of the critical metrics, you should care about in your email campaign are:

Open rate: Percentage of recipients who open the email. A high open rate suggests that your email’s subject line was compelling enough to capture your recipient’s attention.

Click-Through-Rate (CTR): Percentage of recipients who clicked on links or CTAs within the email. A high CTR indicates that the email content was engaging and persuasive.

Bounce rate: Percentage of recipients who leave after viewing your emails. A high bounce rate may indicate issues with email deliverability or list hygiene.

Unsubscribe rate: Percentage of subscribers who stop receiving emails from you. A high unsubscribe rate may signal that the content or frequency of emails needs adjustment.

Conversion rate: Percentage of recipients who complete your desired action such as clicking on your CTA button, or links.

Spam Complaint rate: Percentage of people who report or mark your email as spam.

By tracking these metrics and others as needed, you can identify which elements of your emails are resonating with your audience. This way you can optimize future campaigns to drive more clicks and conversions.  

Another, great feature for measurability is A/B testing. This feature allows you to experiment with different elements of your email campaigns, such as subject lines, CTAs, or email designs.  

You can test different variables and analyze the outcomes. In this way, you can gain valuable insights into what resonates with your audience and optimize your campaigns for maximum effectiveness.

You can Automate Everything

Automation is another feature or tool that is provided to you by email marketing service providers.

It empowers you to deliver targeted, timely, and personalized messages to your subscribers without the need for constant manual intervention.

Automation is to streamline and automate various aspects of the email campaign process. You can create automated email sequences or workflows triggered by specific actions, events, or predefined conditions.

Although you can automate everything in email marketing with this automation tool, these are the most commonly used automated emails in marketing:

• Welcome email sequences: When a new subscriber joins the email list. This automation triggers a series of welcome emails that are sent at predefined intervals.
• Abandoned Cart recovery emails: When a subscriber adds items to their shopping cart but does not complete the purchase, automation triggers a series of follow-up emails designed to encourage them to return and complete the transaction.
• Personalized birthday or anniversary emails: By collecting subscriber data such as birthdays or anniversaries, automation triggers automated emails that celebrate these milestones and offer exclusive discounts or rewards as a token of appreciation.

By setting up automated email sequences for various scenarios, you can engage with your audience more effectively, drive conversions, and nurture leads throughout the customer journey.

It demonstrates a strong return on investment (ROI)

Return on investments refers to the profitability of an investment relative to its cost.

Email marketing is your compelling choice when it comes to ROI because it consistently delivers impressive returns compared to other marketing channels.

The costs associated with your email campaigns are platform fees and content creation expenses which are very low. But the potential of the ROI is very high, the statistics show that.

Many factors offer high ROI from email marketing. Most of the factors or you can say the features of email marketing contribute to high ROI.

One: Its ability to generate direct revenue through increased sales and conversions.

You can deliver target and personalized messages to your subscribers. This will drive traffic to your website, online store and encourage product purchases, and boost your revenue.

It allows you to nurture leads over time, guiding them through the customer journey.

Two: Its analytics and reporting features help you to track key metrics related to the performance as you have already learned above.

This will help you to evaluate the effectiveness of your email marketing efforts, identify areas for improvement, and make informed decisions to optimize ROI.

Three: Its ability to deliver long-term value and sustainability for your business.  

Other advertising requires ongoing investment to maintain visibility. However, email marketing allows you to build and nurture relationships with your audience over time.

By consistently delivering valuable content and offers to your subscribers, you can maximize the lifetime value of your customers and achieve sustained ROI.

Email marketing will be around forever

Email marketing will not be dead. It will go forward for a long time. You will see its usage around forever.

Email has a long history of stability. It was 1978 when the first email was sent to a total of 400 people. Since then, email has been growing consistently.

It is not like other messaging apps such as social media. In the social media platform, you can build a large audience but they are not in your control. It is controlled by the platform and its algorithms.

You won’t know when your account with those large audiences will shut down or close without a reason. Or you won’t know when the platform collapses like Myspace.  

If that happens, all your hard work and audience of yours will vanish.

On the other hand, email marketing gives you 100% control over your audience and your email list. It is an open platform. It is not owned or controlled by any one particular entity.

When you invest the time and money into building and cultivating a great email list, your subscriber list will be your great asset. You should focus on building those assets, not the fan followers. All the above reasons mentioned in this blog post are enough to prove that email will be around you forever. Besides those reasons, here are:

some more reasons why email marketing won’t die:  

• There are more mobile device users than ever and a majority of email activity comes from mobile devices.
• While social media is limited by short-form writing, an email can offer more long-form explanations.
• Email marketing can collaborate with sales and marketing teams to ensure your business is delivering consistent messaging and generating sales.
• Today’s digital industry leads many internet users to block or avoid ads (because of ad fatigue), making it harder to reach audiences. Email marketing is a kind of inbound marketing that assures engagement with your business and brand.
• Email marketing is an important channel for customer service since it allows you to continuously stay in contact with customers throughout the buyer’s journey.
• Email marketing fulfills today’s needs for interactive content to boost engagement and website traffic.
• Customers are trusting and accepting email as a marketing tactic more than social media ads and banner ads by as much as 108%.
• Email is a great channel for distributing curated content. You can feature blog posts, industry news, videos, and podcasts in an email that can improve your brand authority and educate your audience on topics related to your business.

Final Words

You have learned that every point mentioned above is indispensable for your blogging growth and digital marketing growth.

Email marketing is a timeless tool you cannot neglect or set aside.

It is digital marketing experts’ number one choice because of

• Ability to reach vast audiences
• Delivers personalized messages
• Consistently yield strong returns on investments
• And more

Whether you’re a beginner or a seasoned digital marketer, harnessing the power of email marketing can elevate your marketing efforts, drive results, and nurture lasting relationships with your audience.

So, embrace the potential of email marketing and unlock new opportunities for growth and success in your blogging and digital marketing business.

Start today and send emails to your audience.

If you need any help regarding email marketing or have any more queries on this topic, feel free to drop your problems, or questions in the comment section.