Why We must Learn Digital Marketing (in Nepal)?

Digital Marketing is the Future of marketing and nobody can deny the fact. So we all have to learn digital marketing at this time.

Digital Marketing is advertising or promotion of the product and services using a digital platform like social media, email, search engine using the internet.

It has become a backbone of every country’s economy so as of Nepal.

No matter what you are:

  • a business owner
  • a business executive
  • a job holder
  • a marketing professional
  • a job seeker
  • a student…

…You have to get knowledge and skills of the digital marketing.

Before diving deep in the blog topic. it will be wise to know about the size of digital marketing in the world and in Nepal.

Below are some references of the statistics related to digital marketing.

By analyzing these statistics, First, we can easily know that why we need to learn digital marketing. Second, how big is the digital marketing market and digital marketing industry, and third, what is the scope and opportunity in the digital marketing field.

Learning digital marketing will be a big step for your career and for your business.

Digital marketing size in the world.

There are 4.39 billion internet users in 2019, increase of 366 million (9 percentage) versus January 2018. (Source)

Digital Marketing Population

There are 5.11 billion unique mobile users in the world today, up 100 million (2 percentage) in the past year. (Source)

Digital Marketing -The internet user in the world
Digital Marketing- Internet user Individuals globally

This statistics contains data on the worldwide digital advertising expenditure from 2018 to 2023.

The Source has estimated the spending to amount to 283 billion U.S. dollars in 2018 and it would grow to 517 billion by the end of 2023.

Spending Amount in Billions in Digital Marketing advertisement worldwide.

The Industry ARC’s research analysts have evaluated in the report that the global online advertising market size was at approximately $220 billion to $240 billion as of 2018. The Market is set to grow from 37-40% in the forecast period of 2019-2025.

Digital ad spending versus media ad Spending worldwide.

Related post: Do you Know? You are a Digital Marketer.

Internet Marketing Size in Nepal

Statistics of Internet user and growth of the internet in Nepal shows that its a necessity for everyone and every business owner, big or small to come to digital platform.

  • According to Wikipedia, internet users in Nepal are 78% of the total population in 2019 and there were only 9 % internet users in 2011.
  • There were 14.3 million people who were internet users in May 2018 whereas there are 18.6 million people in May 2019 according to NTA (Nepal Telecom Authority). It is the increasement of 4.4 million people in one year.
  • 63% of the total population now has internet access in Nepal according to the MIS (Management Information System) report from NTA.
  • 95.62% of Nepal’s total Population is the internet user through mobile. ( Source)
Growing infographic of  internet user in Nepal

The statistics shows that the internet users in Nepal has increased rapidly.

According to NTA, every hour on average 250 new users are connected to the internet in Nepal.

This data will continuously increase next year, a result of newly developed technologies emerging every second in the world.

So what do you say?

why we need to learn Digital marketing?

You can see the statistics and infographics above which shows us the importance, scope and opportunity in the digital marketing.

All other industries are struggling with a growth rate of 5 to 10%. The digital media industry is booming high with a 30 to 40% growth rate.

Brands are now can market their products and services. They can provide customer support 24/7 to make customers feel valued and supported.

Word of mouth communication has a greater effect on customers. They are not planned and are not coming from the company directly.

Customers are more likely to trust other customers’ experience.

Impact of Digital Marketing in unemployment and foreign migrants in Nepal.

Now let’s look at some statistics of Nepal’s unemployment and foreign migrants situations. what is the impact of digital marketing on foreign migrants?

  • CBS ( Central Bureau of Statistics ) survey 2017-1018 shows 11.4% unemployment rate of working-age people.
  • Total 9,08,000 working-age people are jobless in Nepal. Among them 5,11,000 are males and 3,97, 000 are females.
  • Nepal’s recent total population is 29.3 million and the foreign employment was estimated to be 4.36 million up to the fiscal year 2016/17 (except India) according to report published till now.
  • There is a rapid growth of international labour migrants each year and the volume has increased in a similar pattern.
  • The report shows the number of people is going abroad are more than 100 thousand after 2001-2002 as labour migrants. Data of 2004 December, collected only for six months – indicates more than 150 thousand people from Nepal are expected to have migrated as labour migrants and these numbers are increasing every year.
Total number of Migrants from Nepal by fiscal year

From the above statistics, it shows that there is around 9 lakhs working people are jobless and every year, there is more that 100 thousand Nepalese people are migrating to the foreign country for job.

Importance of Digital Marketing

Think one moment and rewind the statistics from top to bottom in this post, what do you see?

Yes, You are absolutely right.

You can clearly see the market size of the digital marketing, the growth rate of the digital marketing industry, the opportunity you can get in the digital marketing field.

For that, we have to understand and learn the digital marketing to gain new skill sets to gain education and knowledge on this topic. we have to have the proper qualification, education, and skills to fulfill the above growth rate of digital marketing with its market needs and to reduce the numbers of above unemployment and foreign migrants of Nepal.

The scope of the Online Marketing

We have reached to the main part of blog post topic.

In the earlier, I said Digital marketing is a skillset and a process that involves understanding human intentions, doing manual research, performing experiments multiple times, patience and time among other things to make some real success, and create perfect campaigns or strategies that make constant money and to fill the market demand of this era.

Being a digital marketer or gaining the skill set by learning digital marketing, it is up to you to pick what kind of digital marketer you want to be : –

  • Become an entrepreneur
  • Become freelancer offering digital marketing services
  • Turn into a digital marketing trainer
  • or Earn money Online via blogging or Affiliate Networks.

Let’s elaborate it little more to get solid reasons on why digital marketing has a great scope.

Easy to learn, Yet PowerFul

Digital marketing is easy to learn. You don’t need to have technical and programming knowledge and also it doesn’t even need to leave the comfort of your home.

You can grasp all of its fundamentals by starting just a test blog. Just need to complete the basic certifications, there are countless job opportunities waiting for you.

Abundance of Opportunity

Nowadays, people are getting smartphones and tablets for anything and everything.

People are connected to the internet every day, a result of the rapid booming of smartphones and digital media.

There is a huge demand for digital marketers to target this ever-increasing audience of people online.

Other reason of job opportunity is decline of conventional marketing.

Traditional marketing is expensive, digital marketing provides flexibility, ability to target custom groups, better conversion ratio, and even analytics to give up a complete picture of marketing campaigns.

The demand supply chain is clearly not in balance and with time. The gap is expected to widen. It’s the job opportunities where digital marketing scope is limitless.

Relatively Stress- Free Job

People are getting relief for marketing at a time. They are growing their business even rapidly just sitting in front of their electronic device.

People in the past had to rush here and there. They have to make some profit and build trust within their customers. Business personnel had to worry about their product shipping all the time.

It is not like that anymore now. Through digital marketing a business master is being able to send their product door to door without the help of any manpower.

Freelancing Opportunity

  • Write Blogs for People
  • Open your Youtube Channel
  • Follow you passion and start a blog
  • Do affiliate marketing
  • Become a specialist in a field of you passion
  • Join the freelancing Sites and make money

Go your own way. Open an digital agency

Beginning your very own full-time digital marketing agency is possible. Together with your agency, you have to build marketing strategies for customers and execute them with digital marketing. You can offer services like

  • Online Banner Advertising
  • Search engine optimization (SEO)
  • Email Marketing
  • Blogging
  • Video Streams
  • PPC services
  • Social media marketing
  • content marketing and so on …

Final Words

Business in this modern economy need digital marketing to compete.

Online is the place where the customer are today.

Digital marketing has become an integral part of any business in this Digital Age.

Just like what a customer for the business, digital marketing has become a necessity for every business

A medium of communication today is Digital marketing.

Online marketing has given you full power to create and publish something that the whole world can see.

Digital marketing helps you to reach your targeted customer.

It is the place where your customer spend their time and money.

In conclusion, what we can say is, Everybody needs to learn Digital marketing. If you ignore it, it shows that you are not moving with the time.

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