Digital Marketing is the Future of marketing and nobody can deny the fact. So we all have to learn digital marketing at this time.
Digital Marketing is the advertising or promotion of a product and services using a digital platform like social media, email, or search engine using the internet.
It has become the backbone of every country’s economy as of Nepal.
No matter what you are:
- a business owner
- a business executive
- a job holder
- a marketing professional
- a job seeker
- a student…
…You have to get knowledge and skills in digital marketing.
Before diving deep into the blog topic. it will be wise to know about the size of digital marketing in the world and Nepal.
Below are some references to the statistics related to digital marketing.
By analyzing these statistics, First, we can easily know why we need to learn digital marketing. Second, how big is the digital marketing market and digital marketing industry, third, what is the scope and opportunity in the digital marketing field?
Learning digital marketing will be a big step for your career and your business.
Table of Contents
Digital marketing size in the world.
There were 4.39 billion internet users in 2019, an increase of 366 million (9 percent) versus January 2018. (Source)
There are 5.11 billion unique mobile users today, up 100 million (2 percent) in the past year. (Source)
These statistics contain data on the worldwide digital advertising expenditure from 2018 to 2023.
The Source has estimated the spending to amount to 283 billion U.S. dollars in 2018 and it would grow to 517 billion by the end of 2023.
The Industry ARC’s research analysts have evaluated in the report that the global online advertising market size was at approximately $220 billion to $240 billion as of 2018. The Market is set to grow from 37-40% in the forecast period of 2019-2025.
Related post: Do you Know? You are a Digital Marketer.
Internet Marketing Size in Nepal
Statistics of Internet users and the growth of the Internet in Nepal show that it is a necessity for everyone and every business owner, big or small to come to digital platforms.
- According to Wikipedia, internet users in Nepal were 78% of the total population in 2019 and there were only 9 % internet users in 2011.
- There were 14.3 million internet users in May 2018 whereas 18.6 million people in May 2019 according to NTA (Nepal Telecom Authority). It is an increasement of 4.4 million people in one year.
- 63% of the total population now has internet access in Nepal according to the MIS (Management Information System) report from NTA.
- 95.62% of Nepal’s total Population is internet users through mobile. ( Source)
The statistics show that Nepal’s internet users have increased rapidly.
According to NTA, every hour on average 250 new users are connected to the internet in Nepal.
This data will continuously increase next year, a result of newly developed technologies emerging every second in the world.
So what do you say?
why do we need to learn Digital marketing?
You can see the statistics and infographics above which show us the importance, scope, and opportunity of digital marketing.
All other industries are struggling with a growth rate of 5 to 10%. The digital media industry is booming high with a 30 to 40% growth rate.
Brands are now can market their products and services. They can provide customer support 24/7 to make customers feel valued and supported.
Word-of-mouth communication has a greater effect on customers. They are not planned and are not coming from the company directly.
Customers are more likely to trust other customers’ experience.
Impact of Digital Marketing on unemployment and foreign migrants in Nepal.
Now let’s look at some statistics of Nepal’s unemployment and foreign migrant situations. what is the impact of digital marketing on foreign migrants?
- CBS ( Central Bureau of Statistics ) survey 2017-1018 shows 1 and 1.4% unemployment rate of working-age people.
- A total of 9,08,000 working-age people are jobless in Nepal. Among them 5,11,000 are males and 3,97, 000 are females.
- Nepal’s recent total population is 29.3 million and foreign employment was estimated to be 4.36 million up to the fiscal year 2016/17 (except India) according to a report published now.
- There is a rapid growth of international labour migrants each year and the volume has increased in a similar pattern.
- The report shows the number of people going abroad is more than 100 thousand after 2001-2002 as labor migrants. Data from 2004 December, collected only for six months – indicates more than 150 thousand people from Nepal are expected to have migrated as labor migrants and these numbers are increasing every year.
The above statistics show that there is around 9 lakh working people are jobless and every year, there is more than 100 thousand Nepalese people migrate to foreign countries for jobs.
Importance of Digital Marketing
Think one moment and rewind the statistics from top to bottom in this post, what do you see?
Yes, You are right.
You can see the market size of digital marketing, the growth rate of the digital marketing industry, and the opportunities you can get in the digital marketing field.
For that, we have to understand and learn digital marketing to gain new skill sets, education, and knowledge on this topic. we have to have the proper qualifications, education, and skills to fulfill the above growth rate of digital marketing with its market needs and to reduce the numbers of above unemployment and foreign migrants of Nepal.
The scope of the Online Marketing
We have reached the main part of the blog post topic.
In the earlier, I said Digital marketing is a skillset and a process that involves understanding human intentions, doing manual research, performing experiments multiple times, and patience and time among other things to make some real success, and create perfect campaigns or strategies that make constant money and to fill the market demand of this era.
Being a digital marketer or gaining the skill set by learning digital marketing, it is up to you to pick what kind of digital marketer you want to be: –
- Become an entrepreneur
- Become a freelancer offering digital marketing services
- Turn into a digital marketing trainer
- or Earn Money Online via blogging or Affiliate Networks.
Let’s elaborate it a little more to get solid reasons why digital marketing has a great scope.
Easy to learn, Yet Powerful
Digital marketing is easy to learn. You don’t need to have technical and programming knowledge and also it don’t even need to leave the comfort of your home.
You can grasp all of its fundamentals by starting just a test blog. Just need to complete the basic certifications, and countless job opportunities are waiting for you.
Abundance of Opportunity
Nowadays, people are getting smartphones and tablets for anything and everything.
People are connected to the internet every day, a result of the rapid booming of smartphones and digital media.
There is a huge demand for digital marketers to target this ever-increasing audience of people online.
Another reason for job opportunities is the decline of conventional marketing.
Traditional marketing is expensive, but digital marketing provides flexibility, the ability to target custom groups, a better conversion ratio, and even analytics to give a complete picture of marketing campaigns.
The demand-supply chain is not in balance and with time. The gap is expected to widen. It’s the job opportunities where the digital marketing scope is limitless.
Relatively Stress-Free Job
People are getting relief for marketing at a time. They are growing their business even more rapidly just sitting in front of their electronic device.
People in the past had to rush here and there. They have to make some profit and build trust with their customers. Business personnel had to worry about their product shipping all the time.
It is not like that anymore now. Through digital marketing, a business master is being able to send their product door to door without the help of any manpower.
Freelancing Opportunity in digital marketing
- Write Blogs for People
- Open your YouTube channel
- Follow your passion and start a blog
- Do affiliate marketing
- Become a specialist in a field of your passion
- Join the freelancing Sites and make money
Go your own way. Open a digital agency
Beginning your very own full-time digital marketing agency is possible. Together with your agency, you have to build marketing strategies for customers and execute them with digital marketing. You can offer services like
- Online Banner Advertising
- Search engine optimization (SEO)
- Email Marketing
- Blogging
- Video Streams
- PPC services
- Social media marketing
- content marketing and so on …
Final Words
Businesses in this modern economy need digital marketing to compete.
Online is the place where the customers are today.
Digital marketing has become an integral part of any business in this Digital Age.
Just like what a customer for the business, digital marketing has become a necessity for every business
A medium of communication today is Digital marketing.
Online marketing has given you full power to create and publish something that the whole world can see.
Digital marketing helps you to reach your targeted customers.
It is the place where your customer spends their time and money.
In conclusion, what we can say is that everybody needs to learn Digital marketing. If you ignore it, it shows that you are not moving with the time.
