A digital marketing career is a lucrative, opportunistic, and rewarding career. The gigantic marketing industry is the most consumed form of marketing today.
The future growth rate of the digital marketing market is projected to be very high because of the increasing penetration of smartphones, the internet, and social media platforms. Another proof is the rising population of people who are consuming and creating content through digital channels.
The listed statistics show why it is the right decision to build a career in digital marketing. Most companies using it and going to use it to improve their visibility online.
- According to EMR (expert market research) report – the global digital marketing market reached a value of nearly $321 billion in 2022.
- The market is further expected to grow at a CAGR (Compound annual growth rate) of 13.1% between 2023 and 2028.
- The digital marketing industry is predicted to reach $807 billion by 2026
- Digital marketing platforms receive 70% of total marketing expenses
- Digital marketing accounts for 60% of all marketing
- According to a survey, the TWO most in-demand marketing skills are digital advertising (45%) and content creation and curation (42%)
- The marketing job demand is set to increase by 10% by 2026 as per a survey by the bureau of labor
- The average salary of a digital marketing manager is $ 73,114/year in the U.S.
Not only because of these facts but also because there is no particular degree required and a high number of options to choose from specialization, everyone is attracted to this marketing.
You are going to learn in this blog post, how you can be such a high-demand marketer with help of blogging. In another word, how blogging can help you to build a digital marketing career.
Table of Contents
Components of Digital Marketing
Digital marketing is the promotion of products or services primarily through the internet. These also include mobile phones; advertisement displays and any other new digital medium.
The main role of digital marketing in any company or organization is implementing marketing campaigns, analytics reports, and building and maintaining online visibility and presence.
How blogging being a just part of content marketing helps you in your digital marketing career. To understand easily, first, you have to know the components or elements of digital marketing. When you compare your professional blogging skills with those components, there you will find yourself as a professional digital marketer.
Digital marketing itself is a gigantic marketing industry. It is an umbrella term because it encompasses a wide variety of marketing tactics and technologies.
To be an expert digital marketer and to make a digital marketing career, you should have knowledge of all the components of digital marketing like an MBBS doctor. After you can go for one specialization as per your passion, expertise, and interest like Dentist or Cardiologist. This is the formula for building a strong digital marketing career being a T-shaped digital marketer.
Main Components of digital marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC)
- Mobile Marketing
- Affiliate Marketing
- Marketing Analytics
Other Components of digital marketing
- Web Design
- Influencer Marketing
- Conversion Rate Optimization
- Marketing Automation
- Video Marketing
- Reputation Marketing
- And others
Content Marketing and Blogging
You should understand content marketing and blogging first. Because they look alike but they are not. Thus, before going to the main topic of this blog post – how blogging will help you build a digital marketing career, let’s discuss a little about blogging and content marketing.
The purpose of content marketing and blogging seems the same. In both, you will create content, curate it and then distribute your audience for information, knowledge, entertainment, or inspiration. But these two are not the same.
Content marketing is the component of digital marketing whereas blogging is the component of Content Marketing.
Blogging is a specific form of content creation and content marketing involves a more strategic approach to content creation.
It is the act of creating and publishing written content on a blog website with different styles. Blogging can be a form of content marketing, but not all blogging is done with the intention of marketing a product or service. Some bloggers may write for personal reasons or simply to share their thoughts and ideas with others.
Content marketing is a broader strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the goal of ultimately driving profitable customer action.
Content marketing can take many forms beyond blogging. That could be videos, social media posts, infographics, podcasts, white papers, case studies, and more.
Source: marketinginsidergroup
The importance of blogging and content marketing
Now let’s discuss briefly why blogging and content marketing are very important in your Digital marketing strategy as well as digital marketing career. Or you can say why all companies and organizations focus more on content creation and marketing.
Blogging and content marketing are essential components of a successful digital marketing strategy. It helps to build your brand, attract customers and drive revenue for your business.
They help you establish authority and credibility for your brand. It can help you to increase brand awareness by reaching a wider audience.
Blogging and content marketing can help you to improve your search engine ranking by providing fresh, relevant content. By addressing your audience’s pain points and interests, they can help you in generating quality leads for your business.
These two can also help you to provide value to your audience by creating informative, entertaining, or inspiring content. With the help of content that encourages discussion and interaction, you can foster a sense of community around your brand. And thus, helps you to build a loyal following of customers and fans.
Statistics of content marketing and blogging
Here are some statistics that show how important are blogging and content marketing in your digital marketing career.
- 85% of consumers research the products or services online before making a purchase
- Over 50% of digital marketers will increase their content marketing budget in 2023, as per the marketing insider group
- 55% of marketers say blog content is their top inbound marketing priority
- Companies who prioritize blogging are 13x more likely to increase their ROI year over year
- Inbound marketing costs 62% less than traditional/outbound marketing
- Small businesses with blogs get 126% more lead growth than those without
- As of 2022, 90% of marketers use content marketing
- 92% of content marketers use blog posts as part of their strategy
- Blogging helps you to receive 97% more links to your website
How do professional blogging skills help you build a digital marketing career?
Professional blogging can be a valuable asset to your digital marketing career. Blogging helps you to demonstrate your proficiency in different areas of skills that resonate with digital marketing elements through your blog.
Being and staying up-to-date with the latest trends and best practices through your blog website, you can build your personal brand, showcase your skills, generate leads, and improve your digital marketing expertise.
Professional effective blogging drives traffic to your website, generates new leads, and helps to nurture them. Blogging gives you increased insight into your customer base. It is cost-effective and yields measurable results in terms of positive ROI.
Now let’s go through the one-by-one skills of professional blogging. You can see how to resonate each skill with the digital marketing components. By going through that you will find out how professional blogging can boost your digital marketing career.
Top blogging skills that require to be a professional blogger
Search Engine Optimization (SEO)
Goals of SEO in Digital Marketing
- Improve a website’s visibility and ranking in SERPs for relevant queries
- Increase the website’s organic traffic or the number of visitors who find the website through search engines
- Increase leads, conversions, and revenue
- Build brand awareness, establish credibility, and improve overall online presence
To be a professional blogger, SEO is a top skill you have to acquire. As you have seen already the goal of SEO is in digital marketing. Let’s see how you fulfill these goals by being a blogger and applying SEO in your blogging.
You have the SEO skill to reach a wider audience and increase the visibility of your blog in SERPs. Besides, SEO skills also help you improve your user experience, and authority in your niche, and give you higher click-through rates attracting more traffic to your blog.
To get these goals in your blogging, you have to do keyword research for your blog post topic. Keyword research helps you choose the right keywords or phrases to use with higher search volume and lower competition.
Besides that, to get in top ranking in search engines you will optimize your post title, meta description, headings, and content using that targeted keyword. You will optimize your image with alt text and caption. Compress your images to improve page loading speed. You will make sure that your content is easy to read, relevant, and informative. In this way, you will learn your On-page SEO.
To improve your website’s authority and increase its ranking in SERPs, SEO skill helps you to build high-quality backlinks from other authoritative websites. You will link to other relevant blog posts on your website to help search engines understand the structure of your website and the context of your content. This is how you will learn off-page SEO.
You see that by fulfilling your blogging goals, you are fulfilling your digital marketing goals. Search engine optimization is a digital marketing component and by acquiring this skill for your blog, you are acquiring digital marketing skills.
Social Media Marketing
Source: Linkedin
Goals of social media Marketers in digital marketing
- Building brand awareness and increasing your brand visibility to potential customers by creating and sharing engaging content on social media platforms.
- Driving website traffic by providing a link to a website through social media posts and social media advertising campaigns.
- It is generating leads and conversions by creating content that is relevant to the target audience and by engaging with potential customers on social media platforms.
- Building customer engagement and relationships. By responding to comments and messages and by sharing user-generated content, social media can create a sense of community and loyalty among the followers of the website.
- Managing the reputation of the brand by monitoring, addressing timely, and responding to customer feedback and complaints in a transparent manner.
- Researching the Market by analyzing social media data, valuable insights into potential customer behavior and preferences, and a better understanding of your target audience.
Another top skill of blogging is social media marketing. By learning social media marketing for your blog, you can attract more traffic, engage with your audience, and thus can increase your blog visibility online.
Through social media marketing, you can promote your blog posts on different social media platforms, engage with your followers and build relationships with them. By sharing your valuable content, interacting with other bloggers and influencers as well as running social media advertising campaigns, you can grow your following and increase traffic to your blog website.
When you learn social media marketing you will learn to repurpose your content into different formats like infographics, videos, slideshows, and more to reach a wider audience. Social media analytics helps you to understand what content performs the best. Which platforms are driving the most traffic and what time of the day is most effective for posting?
In short, by acquiring social media marketing skills for your blog and blogging, you are acquiring the digital marketing skill for your digital marketing career. Because the goals of social media marketing whether it is for your blog website or company website, are the same. Thus, by learning social media marketing for your blog, you will learn another component of digital marketing.
Content Marketing
Goals of content marketing in digital marketing
- To drive profitable customer action such as generating leads, increasing sales, and building brand awareness
- To attract and retain a clearly defined audience by creating and sharing valuable, relevant, and consistent content
- To create a robust and loyal customer base by providing valuable content that meets the needs and interests of your target audience
- To increase website traffic by creating content that is optimized for search engines and shared on social media platforms
The exact same goal will be your blogging. Because you have already learned the difference between content marketing and blogging above and blogging is the component of content marketing.
Blogging is a content creation, curation, and distribution process for your target audience. And thus, you are in the content marketing business.
When you are in the blogging business, you have already learned content marketing. You will do and learn everything that content marketers do for their company’s content strategy.
- How to drive traffic to a website?
- How to build strong and loyal customers?
- How to attract and retain the customer base and their actions?
These are all the principles and tactics you will need and learn in your blogging.
As you cannot separate blogging from content marketing, content marketing is not different from blogging and digital marketing. The purpose and goals of content marketing are the same in both blogging and digital marketing. Thus, you have gained another component of digital marketing through your blogging.
Email Marketing
Source: Jacobgates
Goals of email marketing in Digital Marketing
- To build relationships with subscribers by providing them with valuable and relevant content
- To boost sales by promoting products or services and offering special discounts and deals
- To retain customers by providing them with personalized content and offers that match their interests and preferences
- To communicate with your target audience directly through email messages
- Increasing brand awareness, driving website traffic, and generating leads are other common goals of email marketing
Email marketing is an effective way to promote a blog and build a loyal audience. You can leverage email marketing to drive traffic, build engagement, and generate revenue for your blog.
Among the top blogging skill, email marketing is another skill you need and should learn for your blogging. As you have seen the goals of email marketing in digital marketing, are the same goals you have to achieve in your blogging too.
When you will acquire email marketing skills for your blogging, you will learn to grow your email list of subscribers who are interested in your blog. This can be done by including sign-up forms on your blog, offering lead magnets such as free eBooks, and webinars, and promoting your email list on social media.
Through email marketing, you will inform your subscribers about new blog posts, updates, and promotions. You can leverage this skill to offer your exclusives, promote your affiliate products and monetize your blog.
By segmenting your email list based on their interests and behavior, you can target your content and offers to specific groups of subscribers which increases the relevance and effectiveness of your email campaigns.
Therefore, email marketing is an effective tool for promoting your blog and building a loyal audience. It is as important for your blogging as for your digital marketing career. In this way, by obtaining email marketing skills for your blogging, you will add one brick more to your digital marketing career.
Marketing Analytics
Source: sunsigndesigns
Goals of marketing analytics in digital marketing
- To understand customer behavior by analyzing data on customer demographics, preferences, purchase history, and engagement with marketing campaigns
- To improve campaign effectiveness by analyzing data on website traffic, click-through rates, conversion rates, and other key performances indicators (KPIs) and thus making data-driven decisions to optimize marketing campaigns
- To identify trends and opportunities by analyzing data on consumer behavior, competitor activity, and industry trends
- To optimize marketing budgets by analyzing the ROI of marketing campaigns. Marketing analytics helps you identify which marketing channels and tactics are generating the highest ROI and allocate your marketing budget accordingly
- To enhance customer experience by analyzing data on customer interactions with the brand. This information helps you identify pain points in the customer journey and make data-driven decisions to improve the overall customer experiences
Marketing analytics is the process of collecting and analyzing data to gain insights into marketing performance, customer behavior, and market trends. It plays a crucial role in your blogging as it helps you measure the effectiveness of your content marketing efforts, identify areas for improvement, and make data-driven decisions to optimize your blog performance.
“Numbers don’t lie.” You may be heard of it. This exactly means why you need to acquire marketing analytics skills for your blogging. By learning marketing analytics, you can understand your audiences demographically. It will help you to track engagement metrics like pageviews, bounce rate, time on page, and social media shares. This information helps you identify which blog posts are most popular and which ones need improvement.
Marketing analytics helps you measure your content performance. For that, you have to learn how to track metrics like CTR, conversion rate, leads, etc., By tracking search engine rankings for target keywords, you can analyze your blog and blog posts’ search engine ranking.
Therefore, to get your blog performance, you need to learn marketing analytics. Like other skills of blogging, marketing analytics skill is also one of the digital marketing components. This skill also helps you in your digital marketing career.
PPC (Pay-Per-Click) Advertising Skill
Goals of PPC in Digital Marketing
- To generate clicks and drive traffic to a website or landing page
- To drive targeted traffic to a website and generate conversion
- To increase sales by targeting the right audience with the right message
- To improve ROI by tracking and analyzing the effectiveness of the ad campaigns
- To increase website traffic, boost brand awareness, and generate leads
PPC (pay-per-click) advertising is a popular form of digital marketing that allows you and businesses to place a targeted ad on search engines and social media platforms. This advanced skill for your blogging is useful to generate income from your blog and increase your readership.
The most popular in PPC advertising are Google ads and Facebook ads. There are many types of PPC ads when you start to learn deeper about them. For your blogging career and digital marketing career, a Google ad and a Facebook ad will be enough in the beginning.
From the PPC advertising skill, you can increase your brand awareness by placing targeted ads in front of relevant audiences. You can generate traffic to your blog website by placing ads on search engines and social media platforms. It is a good way to monetize your blog. You can place display ads in your blog, and promote affiliate products by placing ads on your blog.
As it is the most important part of paid advertising, it will be your advanced skill for your blogging. Though it is an advanced skill for your blogging, this skill cannot be ignored because the best way to make your blog visible online in no time is paid to advertise. The success of blogging depends on how fast you will acquire this skill. When you learn and implement this skill for your blogging, your digital marketing career boost accordingly.
Other Professional blogging skills
Strong skills make your stand stronger in the competitive online world. You have seen the top blogging skills that resonate with digital marketing components.
Besides these top skills, professional bloggers pose many other characteristics or skills you have to develop on the way to blogging. By acquiring these skills along with top blogging skills, you will create not only a blog but a successful blog.
As you are looking in this blog post at how professional blogging boosts your digital marketing career, you are going to learn other blogging traits briefly pointwise only like the reference. In this way, you will not diversify you’re learning or focus from the main topic.
Here are the other skills you should have to develop within to set yourself apart from the other blogger and become a successful Pro-blogger or professional blogger.
- Content writing skill
- Designing skill
- Photo and video editing skills
- Networking skill
- Interaction skill
- Communication skill
- Time management skill
- Lifelong learning skill
- Creativity
- Consistency
- Self-discipline, patience, hard work, and strong will-power
- Goal setting and tracking
- Traffic conversion skill
- The art of selling
- Negotiation skill
- Instructional skill
- And more
Final Words
Did you see how the dots are connecting each other to form a solid marketing strategy?
Blogging is a component of content marketing and content marketing is a component of digital marketing. Digital marketing itself is a marketing channel for your business.
You have already learned the importance of blogging and content marketing and why you need a blog on a website even though you are not a blogger for your business.
Blogging
- drives website traffic
- generates leads
- builds brand authority
- establishes trust & loyalty
- develops a brand identity
- improves customer engagement
- Increases online visibility
- creates brand awareness
- allows you to understand customer’s needs
In fact, while you are doing your blogging, you are doing digital marketing. The objective of digital marketing is not different from the goals of blogging. That is why it is said that effective blogging is an essential part of an overall digital marketing strategy.
Most of the digital marketing components, you will learn and implement while you are in the blogging business. The most important components, you have learned already and how blogging helps you to make a digital marketing career. besides that, on the way to the blogging journey, you will learn from design to video, from automation to advertising, and other components of digital marketing. This gives you the conclusion that professional blogging can make your digital marketing career.
Are you going to start a blog today?
Did you get how blogging can boost your digital marketing career?
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