The Secret Sauce to success in Digital Marketing

Do you know the secret sauce to success in digital marketing?

You are seeing and hearing one word everywhere on Facebook, Youtube, Instagram, and all Social media nowadays, have you noticed, what is that?

Digital Marketing!

Internet Marketing !!

Online Marketing !!!

Am I right?

What do you think, why it is so popular?

Why everybody is talking about it?

You see, you are in a digital age. The world is in your hand. Got it what do I mean? You can see the whole world through your tiny device with the help of the Internet.

The world is becoming digital and you are a part of it whether you accept it or not. You can feel it by imagining what would happen if there is no internet and you have to spend your whole day without your mobile or Laptop.

Even if they don’t know anything about digital marketing, if you need anything, your friend will say just google it or look on YouTube. Have you experienced it? My brother says a lot in this sentence “Just google it.” This is the power of the internet nowadays. Whatever you need to see, watch, discover, learn, you have it on your hand.

Not just people, but businesses are now adopting digital marketing. Their all customers are on the Internet. Their competitors are on the Internet. Everybody is shifting to the digital whether it is individual or business. Businesses without digital marketing will not survive in this age. Thus you must learn digital marketing and leverage digital marketing techniques and methodologies to stand out from the competition.

In today’s world, It is the only way to reach your targeted customers. Digital marketing is budget-friendly, Intractable, reachable globally, segmentable, effortless, and much more. It is today’s form of marketing. Nobody can deny the fact that digital marketing is future of the marketing.

what is Digital Marketing and what’s the secret sauce to success in it?

Digital marketing is just another form of marketing. As marketing is defined: – it’s an action of promoting products and services of a business through market research and advertising. It’s the same action, the only difference is, that digital marketing involves electronic devices along with the Internet.

There are many myths concerning digital marketing that

• it is a very vast marketing
• it is very difficult to learn
• there is no money in digital marketing
• we can’t believe in online etc.

But the truth is,

If you learn and understand digital marketing, its market, scope, and opportunity, You will amazed. The only booming marketing in today’s world with a high percentage of growth rate is digital marketing.

In developed countries, people like Pat Flynn a digital Marketer have made $3 million over the last six years and businesses like digitalmarketer.com are making $6 million+ in just 12 months. These are a few examples only. Most of them are becoming and have already become millionaires even billionaires by leveraging the techniques of digital marketing.

In developing countries, it has started to grow creating lots of opportunities for the career seeker as well as for businesses to leverage its techniques to grow the business.

Now, you understand why most people are talking about digital marketing nowadays. That is why, I chose this topic for my blog post.

Are you Ready?

The digital marketing foundation(the secret sauce to success)

I am going to reveal the secret sauce with all the ingredients to success in digital marketing.

Most of the Digital Marketing Gurus used to say that

• Firstly, you have to have a vision of what you do
• Secondly, you have to have a passion for that vision
• Thirdly, you have to have a mission to fulfill that vision.

That’s 100% true. You have to be a dreamer and have the right goal. only you will execute properly with the full intention to achieve that goal, that dream.

This same principle is used when it comes to digital marketing. Digital Marketing is not the Money Making Machine. It’s not a get-rich-quick scheme. It takes lots of dedication, time, hard work, patience, and also a little investment.

By saying all this, my intention is not to discourse you. But in reality that’s the truth. If you go through the top digital marketer biographies, you will see their investment in terms of time, hard work as well as money to reach that position.

However, it takes time, effort, and investment, if you follow the secret sauce to success in digital marketing. You will see the result sooner than you expected.

The first important ingredient of the secret sauce is YOU.

All the digital marketing starts with you and your brand. Whether you are a solopreneur or business entrepreneur, when it comes to digital marketing first comes you and your brand.

What you should be able to do is, answer these questions:-

• Who are you?
• Why should anyone care about you?

As soon as you can answer these questions, you take the first step in digital marketing. These questions are directly talking about you. Why should anyone care about you in the digital space if you and your brand don’t have

• Identity
• Authority
• Value
• Contribution
• Solution

The Second important ingredient is your ASSETS.

Assets mean that the digital world is not like physical assets like land, homes, cars, etc. It is different from that. Your assets in the digital space are your popularity, your networking, and your authority. It is said that ” Your network = Your Net worth “

To make it simple, Here are some examples of digital assets…

• Blog/Website
• Landing Pages
• Email List
• Followers
• Funnels
• Email Sequence
• Content
• Youtube Channel
• Products
• Connections

The third important ingredient is TRAFFIC.

Web Traffic is your website users, your connections, your network, and your followers. They are your potential customers. In another word, it is also called the Leads. This is the most important ingredient in the secret sauce because without a customer, the business does not exist.

This is the reason you should focus more on acquiring the Traffic/Leads. You have to monitor them properly. The monitoring of traffic helps you to find out your:

• site effectiveness
• visitor’s period on your site (Session)
• marketing campaign impact
• working pages on your site
• traffic channels
• site’s overall efficiency

The fourth important is your LIST.

The list means in digital space is your email list. This is one of the big assets in digital marketing. Maybe you have heard the saying ” The Money is on the List. ” However it’s not fully true. It is 90% true.

This is the list where you can promote your products and services offering value first principle. There are other methods of Conversion but the easiest way to BANG the conversion of your traffic into buying customers is through your list. The list is also part of the nurturing process of your potential customers.

Now you have the Sauce to success in digital marketing. it’s no longer a secret. so here is an infographic of the Sauce with ingredients:

Final Words

Dedication, hard work, passion, patience, consistency, time management you name it, are the major components of a successful entrepreneur as well as of the online entrepreneur.

You have to understand the myth and truth about digital marketing. Knowing the core and/or secret sauce of any business, you can start it and succeed in it. Digital Marketing is not apart from that. It is also a business.

There is nothing like get-rich-quick scheme in the world except the Lottery. You have to learn it and earn it.

The main concept of this post i.e. secret sauce is, that you have to find out the core component of your business. That is the key to your success in the business whatever business you do whether Digital or Non-digital.

Have a dream, Become a dreamer. Set your goal and find out the secret sauce to get your goal, your dream with full passion then nothing or nobody can stop you from achieving your success in business and life.