Blog traffic is the one every blogger / digital marketer either new or established wants in their blog or website.
- How to increase blog traffic fast?
- How to increase blog traffic for free?
- How do I get traffic to my blog?
- How can I increase my blog traffic for free?
- How to increase blog traffic on a WordPress website?
Like these questions, every blogger and digital marketer faces in their journey of blogging and digital marketing. Blog readers are those who make your blogging and entire digital marketing business successful.
There are millions of blogs out there on the internet. Competition is on the same ratio. Because today’s day and age, everybody wants to enter the digital marketing field. Blog readers or online consumers don’t want your blog article until and unless there is something for them. People want solutions for their problems, they want transformation. If you can fulfill the end desire of your readers, solutions for their problems, and transfer from point A to point B. There will be not only thousands but also millions of blog traffic in your blog every month.
- Blog SEO
- Blog Promotion
- Networking
- Collaboration
- Paid method
Whenever you are going to search for the answers to the above-given questions. You will find the ways and strategies to increase your blog traffic that come under these strategies and categories. It doesn’t matter what the headlines say, 15 ways, 27 ways, or 34 ways to increase blog traffic for free. If you are well aware of Blog SEO, Promotion methods, networking, and collaboration with similar niche influencers, forums, groups, and communities. You can grow your blog readership remarkably.
Getting blog traffic is all about promoting your content to the right people at the right place and at the right time. Only getting traffic into your blog is not enough. You should focus on the right-targeted readers who enjoy your articles on the blog, who are your potential customers, who have trust in you and your articles, trust in the solution, knowledge, and data provided by your blog post.
Therefore, this blog is in front of you with a simple but little unseen strategy to reach your targeted readers. This strategy (long tail keyword) is so focused on the right kind of readers. And most of the readers will convert into loyal customers. This strategy will target small numbers of your readers but ideal readers who will follow you, love your blog post, and ultimately become your fan and customers. That is the power of this strategy.
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Scale your blog traffic with long tail keyword
When you search in Google about something, how do you search?
The answer to how to scale your blog traffic remarkably with long-tail keywords lies in it.
Because when you want to learn digital marketing, only typing digital marketing on the search bar is not specific. Google or search engine shows you a mix of results with lots of search volume because you haven’t any specifications. It could be digital marketing training, digital marketing tools, digital marketing strategy, digital marketing courses, and anything related to digital marketing, or it can be you are just searching for your knowledge, research, or topics.
But when you type in the search bar what you want, like “digital marketing training”. It shows a little more specificity. To be more specific, when you type “digital marketing training in Kathmandu”. That would be more specific and search engines like Google show the specific training institutes in Kathmandu with the low search volume.
This exact simple concept or strategy works when it comes to increasing your blog traffic with long-tail SEO keywords.
What is a long-tail keyword?
Whenever and whatever you type in a search engine like Google that word or phrase becomes a keyword. You are the searcher. The word/phrase you type in the search engine is a keyword. And the search engine provides the results according to your word or phrase i.e., search intent.
In the same way, when you search for something in a search engine with a long form of phrase mixing three or more words. That search intent becomes a long-tail keyword.
A long-tail keyword is a purely white-hat SEO strategy to increase blog traffic. The phrase could be in the form of sentences or questions which are very specific. When you choose your long-tail keyword, you should include a short-tail keyword or head keyword related to your niche so that you can target the right audiences. As you have already seen the long-tail keyword example (digital marketing training in Kathmandu), you can see that the long-tail keyword is very specific that is targeted to your ideal readers with low search volume. That means there is less competition in ranking. Long-tail keywords also indicate that a searcher who searches that specific long keyword is on the road to becoming your loyal customer.
Long-tail Keyword Benefits to increase blog Traffic
When it comes to blog ranking and increasing traffic in your blog, you should understand search engine algorithms and SEO – search engine optimization.
For SEO of your blog among many factors, the most important factor is KEYWORD. This is why most digital marketing experts and bloggers focus on keyword Research. It is the right tool to target or reach your potential customers.
Instead of focusing the seed or head keyword in your niche for ranking for years, it will be smart to use long-tail keywords in your blog. Because the short-tail or head keyword, of course, has a lot of search volume but there is also a tuff competition that results in failure in top page ranking and decreases the traffic to your blog website.
But when you focus on a set of long-tail keywords in your blog, it will give you high-quality traffic by ranking on the top of the SERP’s page for that keyword. The ultimate weapon of success in blogging and digital marketing is, not choosing keywords that are too difficult for ranking, but instead using long-tail keywords in your content that are related to your potential customers. Because the long-tail keywords are much more specific and focused than the short-tail keywords.
There are specifically mainly two benefits you can get from using long-tail keywords in your content. Along with these two main benefits among others (you will find when you start learning the long-tail keyword thoroughly) gives you maximum return on your investment.
Lower Competition
Long-tail keywords are specific to your online business and your niche which results in search volume is low. And thus, the competition is low. That makes it significantly easy to rank in the top position for that keyword on the SERP’s page. You have already learned “digital marketing training in Kathmandu” is a very specific keyword, only those people will search the term like this long form who are willing to take digital marketing training and who is specifically in Kathmandu. From the picture below, you will be clear how long-tail keywords strategy in your blogging and digital marketing business helps you grow quality traffic remarkably.
Source: blog.cwa.net
Higher CTR (Click through rate) and Conversion Rates
Low search volume traffic that converts is more effective than high search volume traffic that does not convert. This marketing concept, you should understand in using long-tail keywords in your content.
As you have learned already that long-tail keywords have low search volume even though your blog ranked in the top position of SERP’s page. This is the main benefit of including long-tail keywords in your content. Confused !!!! don’t be. Think like this, having millions of visitors to your blog website seems cool. But if they are not converting into customers, they are meaningless. If you are not converting your traffic into sales, you are not making any money. Instead, you have 1000 traffic on your blog site and convert around 60% of them into customers, which would be much better and more profitable for your blogging and digital marketing business.
And this type of potential traffic, you can only generate with the long-tail keyword strategy in your content creation. Because long-tail keywords are specific and match the search intent. The searcher who put a long form of the search will be specific. They know what they want to know or find from that search. And when they find your blog matches their search, they will attach to it and easily convert it into a customer. For example, the term “baby stroller” is not specific. But the term “buy a baby stroller for a boy” is more specific and clarifies the intent of the searcher. To understand more, let’s look at the picture given below.
Source: blog.cwa.net
Additional Benefits of Long tail keyword
- The statistic shows that:
# 95.88 % of google Searches are four words or more.
# Searches with four or more words have a better chance of giving your business clicks – especially if you are not in the top position. Four-word keywords in the fifth position for example have a CTR over twice as high as one–word keywords.
# 53% of website traffic comes from organic search
- High-Frequency Coverage and content visibility because long-tail keyword most often includes popular short-tail or head keywords.
- Content Personalization with long-tail keywords including the data on gender, age, and interest of users,, and developing more effective and personalized content.
- Helps your new and low-authority pages rank quickly. With the long-tail keywords strategy in your content, your article will be more relevant to your targeted customers that create a chance at ranking even without backlinks in your page or blog post.
- Work better for voice search and cost less to bid on in case you have to use paid lead generation method.
- Helps you in optimizing your blog strategy
- Creates the ability to get ahead of your competitors
How to find long-tail keywords related to your Niche?
Now you have learned what is a long-tail keyword and its benefits in your blog and blog’s SEO. Your next step will be finding the right long-tail keywords which would be within your niche and which would match your target audience’s search intent.
As a blogger or digital marketer, you should know about keyword research. The keywords, whether it’s short or long-tail and their density plays an important role in ranking your blog and growing traffic in your blog. Finding the right long-tail keyword related to your niche is not hard work. The same process you are doing for your focus or head keyword research can apply to the long-tail keyword too.
There are lots of keyword tools on the internet, some are free and some are paid. But the easiest and free way to find your long tail keyword is Google.
Google Autocomplete
When you search for something on Google, you may notice the list of suggestions comes down automatically. This Google autocomplete can be one source for finding long-tail keywords. When you enter your short keyword related to your niche, autosuggestion gives you a list of keywords that can be short or long-tail. You can pick some which will fulfill the necessity of your targeted user search intent.
Google’s People also ask
In the middle of Google’s Search page, you can see the section “people also ask” in the form of questions. These questions are there because most Google users are asked to Google when they search in Google. So, these questions are popular among internet users and could be your long-tail keywords for your next blog post. The more you click the down button on the right side of the questions, the more questions you can see in this section.
Google’s Related Searches
This is another section; you have to notice on Google SERP’s page. It is the last section of SERP’s page and you can see lots of topics related to your search in this section. These also search terms that are popular among the internet or Google users so these terms also can be your long-tail keyword for the next articles.
See, it’s easy. Isn’t it? Besides these, you find your long-tail keywords in the Google search console based on the performance. Google trends and Twitter trends are other great places to find long-tail keywords related to your niche.
You can use any keyword research tools and custom tools for finding your long-tail keywords. Some examples are:
- Soolve
- Ubbersuggest
- Answer the public
- SEMrush
- Moz
- SE Ranking and more………
Get started using long-tail keywords in your content for more blog traffic
To get started and integrate your long-tail keywords, you have found from different keyword search tools and Google, first, you need to understand your potential customer’s search intent. There are four types of search intent:
- Informational (“how to….”)
- Navigational (Searching for a specific website)
- Transactional (The user is ready to buy)
- Commercial (The user is researching before buying – for example, they are looking to compare products)
If you can understand your user’s intent, it will be easy to integrate the long-tail keywords that target the right audience. And you can improve your blog’s search traffic and conversion.
You have to always stick with your goal and mission. Why you are writing and posting blog posts in your blog? Depending upon your goal and mission, your business becomes unique from others. And depending upon your business, you can separate the goals of your blogging and thus you will be able to separate your user’s intent what they are looking for and what they want.
That is why finding your long-tail keyword only not enough. You should understand your blog post’s goal, your user’s search intent as well as the popularity of that long-tail keywords so that you can get quality traffic to your blog. The google keyword planner will help you to check the popularity of the long-tail keywords as well as new keywords when you enter your primary keywords in it. You can also use other advance and paid tools for finding the popularity and new keywords.
Like this, the knowledge of your blogging goals, user intent, your long-tail keyword, will make it easy for you to create awesome content in your niche.
While creating content with your keywords, be natural. Integrate your long-tail keywords keeping the keyword density in mind for your blog post. Write the content always keeping your audience in mind. Create in-depth content for users. In this way, by finding your long-tail keyword and integrating it into your content creation, you can grow your quality blog traffic and conversion remarkably.
Final Words
Finding long-tail keywords and writing content based on that keyword with your niche market is what drive your success. It doesn’t matter if you are a beginner or an expert in blogging, the importance of long-tail keywords is undeniable.
To grow your blog traffic using a long-tail keyword strategy, you should have a clear idea of your goals, products, and services as well as your accurate description (Customer avatar) of your target audience. Long-tail keyword strategy in your blogging helps you increase your blog traffic because it has less competition, ranks easier, and the conversion ratio is very high.
With the less competitive, rank easier and convert better advantages of long tail keywords, not only helps you grow your organic blog traffic but also helps to increase paid traffic, in case you have to use them for your business. How? Here is the answer:
- Less competition means less time and money. Less in bidding for the ad campaign
- As the request is not competitive, there will be lower cost-per-click
- High conversion means the ad will be more profitable
So, when you select the best long-tail keywords for your targeted audience, it will help you both in organic traffic and paid traffic.
Do you have any questions or confusion on this topic? Any advice and tips related to long-tail keywords; you can drop in the comment section.
