Blog niche literally can be anything. Statistics show that you can blog about any topic. That is why there are more than 600 million blogs out of 1.9 billion websites worldwide (webtrinunal.net). What does really matter is whether you will get success or failure in that blog niche.
If you are also starting a blog or thinking to start a blog, that’s good. Blogging is one of the great ways to build trust and authority for your brand. Blogging also helps you to increase search traffic to your website. It is one of the best ways to learn and start your digital marketing career.
This brings a valid point before learning about blog niches, to see some statistics of blogs. Isn’t it? At least, you should know about the industry you want to enter.
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Blogging industry Statistics
You will be amazed by learning the statistics of blogging because the facts are so surprising that you will know how big is the blogging industry.
- People search Google for “how to start a blog” 53,000 times per month worldwide. This means every day over 1700 people are considering starting a blog.
- A recent report shows that a new blog is created every half a second. (growthbadger.com)
- Around 8.28 million blog posts are published per day. (growthbadger.com)
- More than 3 billion blog posts are published each year worldwide.
- Roughly 70 million new posts are published on WordPress alone each month among 115 total numbers of blogging platforms. (social media today)
- From 2023 to 2027, the global content marketing industry is expected to grow by 584.02 billion. (reportlinker.com)
- 76% of content marketers use content to generate leads.
- Businesses that add blogs to their website can increase their traffic by over 400%
- 77% of internet users read blogs. (social media today)
- There are 32.7 million active bloggers in the United States alone.
Isn’t it amazing? That is why:
- 48% of companies that have content marketing strategies also have blog sites.
- 76% of Content marketers use a blog to distribute content.
- Blogs are much more popular with content marketers than newsletters and email marketing.
- 77% of marketers agree that blogging gets results.
- Marketers say that blogs are the type of content that delivers the best ROI.
The back side of Blogging Industry Statistics
Excited to start your blog by learning about the blogging industry and its statistics. But wait, don’t hurry. These are only positive part statistics of the blogging industry. You should also have to know the negative part statistics of the blogging industry. Do you know that:
- 33 % of bloggers don’t earn money at all.
- About 8% of bloggers make enough money to support their families
- Blogging statistics reveal that over 80% of bloggers never make even $100 from their blogs.
- According to Bloomberg Statistics, written in Forbes that small businesses including new blogs are likely 80% will fail within 18 months.
Now, maybe you are thinking, is the blogging industry saturated then? Is blogging dead? Is the blogging industry still profitable?
Of course, it is still profitable. If not, I won’t be writing this blog post for you. There are many factors that affect the above blog failing rate for example lack of goals, poor web design, inconsistency, poor quality content, and many more.
As you can see, where there is an 80% failure rate for new blogs, there is a 20% success rate for new blogs too. You have to fit in that 20% of successful bloggers.
Are you ready to become a successful blogger? Hell ya !!! should be your answer if you are determined to make it happen and become a successful blogger.
Why do you Need a blog Niche?
You have got statistics on the blogging industry both positive and negative. Because a blog is an open platform, anyone can blog. But few bloggers will get success in this field. To be that 20% successful blogger, first you need a topic to write about and to show your expertise in it. So, let’s enter our main topic i.e., blog niche.
A blog niche is nothing but a narrow topic or subject that is devoted to a specialized interest. There are unlimited niches you can thrive for your blog. To know about a niche and niche selection process, you can visit this post too “The quickest and easiest way to finalize your blog niche”
Before processing your blog niche, you should know why you need a blog niche in the first place for your blogging business. As you can see, when you try to jack all the trades, you will master none. Business and society too only thrive when people are at their best.
Here is a summarized list of blog niche importance.
- Defines your vision and goals
- Demonstrates your expertise
- Narrows down the competition
- Connects with people who care
- Identifies your target audience
- Improves your online visibility
- Maintains focus and keeps you on track
- Gives your audience a reason to visit your site
- Stands out from the crowd
- Gains authority
- Makes monetization easier
- Builds brand awareness, Credibility, and Profile
- Attracts more leads and customers
- Does better in Search Engines
- Even creates new markets eliminating the guesswork
How to choose a profitable blog niche?
Simply understand, a blog niche evolves when you mix altogether your passion, your expertise, and the market demand as illustrated in the image.
Yes, without passion and interest, you can’t run your blogging journey for long. And as you know already, blogging is a long-term game. Similarly, without expertise in a particular topic or area, it will be difficult for you to continue blogging. After all, if you offer a particular set of skills that others don’t, then you have likely found your niche. Market demand is another aspect of the blog niche. If your blog niche has no market demand, then there will be no point in writing a blog with lots of effort and time. These are three factors mentioned in the image.
Besides that, there are other factors too you should consider while finding your blog niche if you want a winning and profitable blog niche.
To understand thoroughly, you have to look at the dimensions of the blog niche. There are 5 dimensions of the blog niche. Each dimension is equally important in the process of picking your blog niche as shown in the picture.
Elaboration of blog niche dimensions
Let’s elaborate on each dimension briefly.
1 Passion and interest: You have to choose a niche that you are passionate about and knowledgeable in. This will make it easier for you to create valuable content consistently that resonates with your audience and establish yourself as an authority in your niche.
2 Solve a problem: All businesses stand for solving the problems of their customers. What set of skills can you offer apart from others i.e., your expertise? Find the niches that are not oversaturated and have a gap in the market. This will allow you to differentiate yourself from other bloggers and create unique content.
3 Focus on a particular persona: You have to identify the needs, interests, and pain points of your target audience/customer avatar or ideal potential persona. Focus on the people who want to reach your blog, including their age, interest, and demographics. This will help you tailor your content and marketing effort to attract and engage your ideal audience.
4 Potential in the Market: conducting research to determine the demand for the niche and the level of competition is your most important task. You can use tools such as Google Trends and Keyword Research tools to identify popular topics and potential gaps in the market.
5 Get paid for it: Your niche should be monetizable. You should consider while choosing your niche whether your target audience is willing to pay for products or services related to your niche. You should evaluate the potential profitability of your niche. Advertising, affiliate marketing, sponsored posts, and digital products and services are other ways that you can get paid for blogging in your niche.
Macro Niche and Micro Niche
You have learned the factors and dimensions of the blog niche. Maybe you are now able to pick your winning and profitable niche based on that. But the process of finding your best niche is yet to come. There are many things and tasks you should consider in the process. These are the only dimensions of your blog niche that you should include while choosing your niche.
Before that, Let’s know about the types of niches in blogging and digital marketing. It will make it easy to understand the niche. To eliminate your confusion and doubt on the topic of blog niche, this is a very important part. So that you will be clear in picking your blog niche in the process.
Macro refers to the big and general topics. A broad market or industry segment consisting of several smaller niches and sub-niches is a macro niche. Macro niche encompasses a larger category or sector, which can be further divided into specific markets or niches. There are lots of macro niches you can choose to blog about.
Examples of top Macro niches
- Business and Marketing
- Make Money Online
- Health and Fitness
- Personal Finance and Investment
- Beauty and Fashion
- Lifestyle and Influencer
- Personal Development
- Technology and Gaming
- Food and Recipes
- Travel and Tourism
- Career Growth
- Arts and Crafts
- And many more
Micro as its names suggest refers to small and leaser focus. A micro niche is a specific and narrow subcategory within a larger niche or market. It is a highly specialized market that targets a specific group of consumers with unique needs, preferences, or interests.
Micro niches are often characterized by low completion and high profitability as they cater to a specific audience that is willing to pay a premium for specialized products and services. Understanding your micro niche will be beneficial for your blogging business as it offers tailored solutions to a specific group of consumers.
Like the macro niches, Micro niches for blogging, there are unlimited. But you have to choose one based on the dimensions and factors of your blog niche.
Examples of Micro niche
- Gluten-free Pet Food
- Smartwatches for kids
- Yoga pants for pregnant women
- High-end headphones for audiophiles
- Vegan protein bars
- Parenting for working moms
- Urban gardening
- Copywriting for a digital marketer
- Virtual bookkeeping for small businesses
- Niche website creation and monetization
- Graphic design for blogger
- Social media management for online store
- Online course development for coaches
- And many more
The process of finding your winning blog niche
Whatever your passion or interest is, whatever you have knowledge in, that doesn’t matter if you could not think long-term and find your long-term niche.
You see, the process of niche selection is simple as you follow the processes described in this blog post, you will able to find your blog niche. But what matters most is how you execute it, how you market it, and how you build authority and credibility in it.
You have to think differently. Build your unique voice in your niche. Don’t just be another blogger, don’t just be another affiliate marketer, don’t just be another digital marketer, and most importantly don’t just be another copycat. Otherwise, you will be the same as others.
Now let’s start the process of finding your winning niche.
Find your End Goal
End goal means what do you want to get from your blog? In other words, why do you want to start your blog?
It is obvious. Every blogger wants to make money from the blog. It is a straightforward answer. If you are also thinking the same, you are also being the same as someone else.
Money is the by-product of your value, service, and expertise. You have to learn to give first. First learn to provide value, principles, results, and systems 3-5 times more than what you are getting in exchange. Build trust, and authority and believe in you and your niche, then money will come to you automatically.
All businesses have their end goal whether it is product-based or service-based. In the same way, you too have to have the end goal of your blogging. For example: let’s take a macro-niche – Make Money online. What could be your end goal in the Make money online macro niche?
Can you think?
The end goal of the Make Money Online Niche
- Financial Security
- MSI – Multiple Sources of Income
- Recurring Income
- Auto-pitot Business
- Luxurious life
- Better quality life
- Better education for kids
- Building Digital assets
- Passive income
- More time with family
- Legacy building
- Royalty income
- Serve Community
- Generational income
- Travel the world
- Respect in society
- Secured Retirement
- Building an Empire
- Celebrate life
- Return on Investment
- Loan free lifestyle
You see, the goals of one macro-niche list go on. But you have to choose one which resonates with your blog niche, personality, and your purpose. You cannot serve everyone and everything. It is against what you are learning in this post which is niche selection.
Whatever your niche is, it does not matter. It could be business growth, career growth, personal development, etc., as mentioned above in top macro niches. There is always an end goal for that niche. Try to find out the word which resonates with you, and that you want to own in the blogging space.
Just pick one goal, like Freedom is my core goal doing blogging, affiliate marketing, and digital marketing, and teaching others to get freedom financially through digital marketing and enjoy life fully.
Did you pick one? Share your end goal in the comment and also why did you pick that end goal for your blogging?
Zero down your Niche
Now you have found the word, your blogging end goal. It’s time to go deep into that niche. The Goal only won’t give you success in any field. Yes, having a goal and setting an end goal are important. But to get/reach that goal, you must build methodology, systems, tools, and principles. As you may be heard, people fail, and the system doesn’t.
Narrow down your end goal and find the tool and methodology or spokes of that goal. Let’s again take the same macro niche – make money online and try to narrow it down deep to serve a particular group audience. The method/tool or spoke of making money niche could be:
- Affiliate marketing
- Digital Coaching/Digital Marketing
- Drop shipping
- Value Investing
- Stock Market
- Mobile apps
- Network Marketing
- Technical Analysis
- Online courses
- Print on Demand
- Forex trading
- Selling ads
- Real state
- Book writing (Royalty)
- Music making (royalty)
- Ethical hacking
- Language training
- Social media management
- SAAS (Software as
- Wealth Advisory
- VR events
- Algo Trading
- Coding & De-coding
- Celebrity Management
- Virtual Assistant
- Personal Training
- Life Coach
- Video Marketing
- IT support
- Film Making
- Virtual events
- Voice Overs
- Proof Reader
- Script Writing
- Graphic Designing
- Audio editing
- Video editing
- Data Analyst
- Digital Agency
- Online Cooking
- Franchise Building
- Image Management
- Audio Book Creation
- Brand Building
- Vaastu Consulting
- Astrology consulting
- Branded Merchandise
- Virtual Wedding Planning
These long lists are the possible methods of making money online. And your narrowed blog niches too under the macro niche of making money online. Here too you have to choose one method, and build systems and principles around it.
Find your micro niche
Choosing only affiliate marketing or blogging or digital marketing still is not enough. By choosing only blogging, you will be another blogger in the crowd. By choosing digital marketing, you will be like someone else digital marketer.
You have to narrow it down to zero which means choosing these methods of making money online, you need to find sub-method/sub-spoke – more specific, more targeted. Like:
- Affiliate marketing for beginners
- Mobile apps development for Schools
- Copywriting for digital marketing
- Proofreading for bloggers
Then only, you get your profitable and winning niche in your space. As it is more specific, more targeted to a particular audience, and more focused on a particular area.
Now you have your microblog niche:
Macro niche: Make Money Online
End Goal: Freedom
Micro niche: Blogging for beginners
Like this, there are unlimited categories of niches and sub-niches. You just need little research in your field of interest and expertise and steps to the process of niche selection.
After finalizing your niche, there is more work you have to follow in the process to be a successful blogger. You have to position yourself and your niche in the market. Then only you can make alive your blog niche into your targeted audiences.
Here are the further jobs to be done in the niche selection process.
Storifying your mission
Your mission i.e., your end goal, your core value – you should storify it. Your audience will follow you because of your mission story, and your core value. The storifying of your core value makes it easy to market you, your niche.
In online space, everybody tries to be successful by coping with others. But you will get real success when you have your inner voice and unique value in your niche. That is why this is an as essential step as choosing your blog niche. How do people find you, know you, and know your value offering if you cannot connect with your audience? And that connection make happens when you circulate your inner voice story based on your end goal and the methods.
Here is an example of mine: Financial freedom is what everybody needs to live life freely. My whole life, I was searching for a way to become financially free. Now I have got one through blogging and digital marketing. That is why, I am on a mission to teach blogging for beginners, for the new generation so that they can live a life financially free of their choice.
Did you connect with me? Did you feel something? This is the power of creating your story around your end goal and method. The story gives you potency and power in the marketing of your blog niche.
Researching your blog topics and sub-topics
You have chosen your microblog niche which you can run and write about for the long term. It should be like that. You can’t be bored or demotivated on your blogging journey with that micro-blog niche after going through this much process.
Thus, this is a very important step in your niche selection process. You have to enjoy your journey in blogging and love what you write. For that, you have to research your blog topics and sub-topics.
To understand clearly, let’s compare your blog with the tree. Your micro-blog niche is the tree trunk. That trunk has many branches and those branches are your blog topics. The branches have leaves which are your blog sub-topics. Of course, when trees grow well, they will give you fruits, which will be the products and services of your blog in the future when you have developed your blog fully. And final remaining part is the root. When roots are strong enough, the tree stands strong and gives juicy fruits. That root will be your storification, your position in the marketplace, your unique voice, and your expertise in that area.
To write in your microblog niche you have to prepare at least 10 topics in the beginning. Then to continue writing on your niche, you have to research and prepare at least 50+ blog post topics.
The Research Process of blog topics and sub-topics
Researching blog topics and sub-topics is not very difficult. In fact, it is a very interesting process. Type your microblog niche “Blogging for beginners” in search engines like Google. Go through the listed posts and list out the buzz words which is relevant and interesting. Here are some buzzwords found going through the list on Google.
- Blog niche
- Keyword Research
- Blogging Platform
- Blog Category
- Editorial Calendar
- Data and Research
- Blog outline
- Blog Newsletter
- Blog Promotion
- Blog analytics
Like this, you can find many topics or branches of your blog niche. Now try to find 3 sub-topics on each topic. Such as under blog niche, you have sub-topics like:
Topic: Blog Niche
- Profitable blog niches
- Niche selection Process
- Neche selection Mistakes
Taking the above example if you research and find 3 sub-topics in each topic. You have 30 blog posts right in front of you.
Positioning yourself with Elevator Pitch
Positioning yourself in the market and in front of your targeted audience is crucial for marketing your blog niche. After researching and finding your blog topics and sub-topics, you will start to write on those topics.
But your market and targeted audiences will only get you when you will be able to position yourself in the market with your unique voice, value-packed content creation, and result-oriented systems.
An elevator pitch comes under positioning when you establish yourself and your blog niche in the market. It is called an elevator pitch because you will finish your introduction within seconds or within 2-3 lines going through the elevator from one floor to another. Mostly the elevator pitch contains these 5 elements:
- Micro niche
- Community Name
- Mission Statement
For example: Hi I am Suman Maharjan. I am a blogger and digital marketer. I am the founder of “Blogging Falcha”. And I am on a mission to teach blogging for beginners to create a free lifestyle financially through blogging and digital marketing.
Common Blog Niche Selection Mistakes
You are all set by coming down to this step. You are ready to rock and roll in your micro niche to build authority and credibility. There is no chance to make common mistakes like:
- Not being niche enough
- Being too Niche
- Not having a plan
- Writing for money and not for passion
- Not writing for the targeted audience
- Putting monetization before the content
- Thinking a product is a niche
- Not researching the niche before committing to it
- Not thinking long-term
By going through the process of niche selection without skipping any step, these minor mistakes won’t bother you. You have all the steps, guidelines, and principles in your hand. Just start writing and make it public. Until and unless, you start writing and posting on your own website or other blogging platform websites, – the principles, guidelines, and knowledge of this blog post will go in vain. So, start writing today.
Blogging success comes from the compound effect of your time, effort, and knowledge over a long time. Although blog niche is one of the keys to finding the purpose and direction in your blogging, you won’t get results until you start writing on the topic.
Don’t be afraid to test your niche. You have all the processes of finding winning and profitable niches in any area of life. Choose the niche that is best suited for you and start writing. Try to identify your targeted audience, and your best blog topics and transform your blog into a lucrative online resource. If your tested niche won’t work or you are not getting any results for a long time, you can refresh your niche and try something else.
Know that blogging is a continuous process. You can use your learning from one niche to another if your chosen niche won’t work. With the updated skills and knowledge, you never know, you may just uncover the next big thing. Don’t be just another copycat. Raise something your own with a unique voice in your niche. Then success will await you in your blogging business.
Going through all the points and guidelines with principles in this blog post, if you still doubting yourself, thinking I’m an expert in nothing. How can I start a blog in any niche? Then, here are some questions, you should ask yourself before going through the process of niche selection. You can also consider these questions as the validation points in the niche selection process.
Blog Niche validation questions
- Are you Interested enough in this blog niche?
- Do you know enough about this blog niche?
- Will I love writing about this one year and 50+ posts from now?
- Are there other people who want to read about this topic?
- Is this Niche likely to be around for years to come?
- Is there a moderate amount of competition (or more) in your blog niche?
- Is there a paying audience for this blog niche?
- Is the blog topic trending upward on Google Trends?
- Would you be happy to be associated with this blog niche?
- Does your niche suit evergreen content?
- Does your authentic voice match your blog niche?
- Is there a large enough market for the niche?
- Are there multiple sub-niches?
The answer to all the above questions should be a BIG FAT YES. When you got all yeses to these questions, then you can lock your blog niche.
Are you ready to start your blog?
Did you pick your niche going through the process?
Don’t forget to mention your profitable niche in the comment section.